By Jason Menard
In a time where literally millions of people are at our fingertips, social networking shows that true value can come from far smaller numbers.
Traditionally, when it comes to promotion, we’ve conditioned ourselves to think that more is always better — you want to get that message in front of as many eyeballs as possible, right? But when it comes to both social media and advertising, that’s not always the case. Continue reading
By Jason Menard
Hindsight may be 20/20, but when it comes to businesses and social media, a little foresight can help nip a lot of problems in the bud. It’s safe to say that Whole Foods’ whole-ly underwhelming response to an ex-employee’s combustible resignation letter suggests that when looking at the potential impact of this letter, the company’s eyes were firmly shut.
One of the biggest challenges companies face in today’s electronically dominated communications world is determining how great of a response they should make to challenges to their brand. You don’t want to raze the landscape to get rid of one small pest. Conversely, you don’t want to approach Mothra with a flyswatter. Continue reading
By Jason Menard
Tweet with the reaper and don’t be surprised if your intent gets corrupted.
Death is nothing to be taken lightly. Just ask Huffington Post writer Tricia Fox or Microsoft who have recently faced criticism over their desire to tie in content to the death of singer Amy Winehouse. Continue reading
There are a lot of social media gurus out there: some of whom I like; others that I can do without. It can be tricky for the social media neophyte to know where to turn when it comes to searching for advice.
I’m not here to recommend anyone. Nor am I going to even suggest that I am the be all and end all, but I can offer one simple suggestion: Embrace truth.
OK, I admit, that sounds like something Wham! would have worn on a day-glo T-shirt back in the day and some may think it’s simplistic, but I can say with full conviction that the best way to connect with an audience and to get your message out is the truth. Continue reading
By Jason Menard,
Vancouver’s legacy won’t be one of shattered glass and the residual stench of long-died-out flames; instead, the post-Stanley Cup riots will be a defining event in using social media to combat mob behaviour.
Unfortunately, what’s started as a good story of an on-line community rallying around its city to bring a group of cowards to justice is rapidly becoming a cautionary tale about the lure of anonymity both online and off. Continue reading
The M-Dash by Jason Menard 