Tag Archives: criticism

For the One Person Who Misses the Point

By Jason Menard

It’s true that you’re never going to please everyone. But the day that you stop trying — or, even worse — stop listening — is the day that go from working to make things better to only making things better for yourself.

I’m not one of those who genuflects before the altar of Seth Godin, but I appreciate his insight and respect his experience, abilities, and intelligence. But as with anyone who engenders such a devoted following, the potential negative impact of his posts can have far-reaching effects.

Especially amongst those who use his gravitas as justifications for a misinterpreted message. Continue reading

Critically Speaking

By Jason Menard

Name-calling, turning one’s back to the person, folding one’s arms, picking up one’s toys and going home – these behaviours are common on the schoolyard playground. Sadly, these behaviours, or their electronic equivalent, are just as prominent on the Internet.

The question isn’t “have we lost our ability to engage in and accept criticism?” The question should be, “when did we, as a society, lose that ability?” Continue reading

A Whole-ly Underwhelming Response

By Jason Menard

Hindsight may be 20/20, but when it comes to businesses and social media, a little foresight can help nip a lot of problems in the bud. It’s safe to say that Whole Foods’ whole-ly underwhelming response to an ex-employee’s combustible resignation letter suggests that when looking at the potential impact of this letter, the company’s eyes were firmly shut.

One of the biggest challenges companies face in today’s electronically dominated communications world is determining how great of a response they should make to challenges to their brand. You don’t want to raze the landscape to get rid of one small pest. Conversely, you don’t want to approach Mothra with a flyswatter. Continue reading

Howett Shows How It Should Not be Done

By Jason Menard

To paraphrase Jon Lovitz, back when Saturday Night Live was good, we all just want to be loved, is that so wrong? And the answer, of course, is no – but it’s learning how to deal with those who aren’t your biggest fans that helps to define who you are.

For one author, her behaviour has made her the definition for What Not to Do. Continue reading