By Jason Menard
Hindsight may be 20/20, but when it comes to businesses and social media, a little foresight can help nip a lot of problems in the bud. It’s safe to say that Whole Foods’ whole-ly underwhelming response to an ex-employee’s combustible resignation letter suggests that when looking at the potential impact of this letter, the company’s eyes were firmly shut.
One of the biggest challenges companies face in today’s electronically dominated communications world is determining how great of a response they should make to challenges to their brand. You don’t want to raze the landscape to get rid of one small pest. Conversely, you don’t want to approach Mothra with a flyswatter. Continue reading