Explore a collection of blogs that I’ve written as the Content Strategist for Digital Echidna. You can see all the amazing blogs written by my cohorts by visiting the Echidna blog site.

The posts on the Echidna blog focus on corporate communications, social networking, and developing a content strategy for your business. But as dry as those topics may sound, trust me — it’s entertaining reading regardless.

And all images are drawn by the incredible Wayne Thayer.

• AODA and You: Putting Your Site to the Test (Nov. 8, 2013)
• AODA and You: Turnabout and Fair Play (Nov. 1, 2013)
• Trolling Through Muck Can Lead to Business Goals (Oct. 30, 2013)
• Sage Social Business Advice from an 11 Year Old (Oct. 25, 2013)
• Do Your Engagements Ring Hollow? (Oct. 21, 2013)
• Lessons from Waverley Retirees’ Conquering of New Media (Oct. 18, 2013)
• Why It’s Essential to Put Your Business in the Palm of Your Customers’ Hands (Oct. 17, 2013)
• AODA and You: Alphabet Soup — WCAG 2.0 A or AA? (Oct. 11, 2013)
• Content Marketing? Simple But Not Easy (Oct. 9, 2013)
• Building Stories (Oct. 4, 2013): What lessons can be learned from heritage appreciation and applied to business and marketing writing.
• Celebrating Past, Present, Future — and People (Sept. 30, 2013): Celebrating the people and the stories we shared during Doors Open/Culture Days.
• Free Culture this Weekend, Priceless Benefits for Life (Sept. 27, 2013): Overcoming one’s reticence towards ‘culture’ can open up a whole new world of appreciation.
• Ask Echidna: Getting to Know Drupal (Sept. 20, 2013): Answering a reader’s question about the best way to learn Drupal.
• The Perils of (Mis)Communication (Sept. 19, 2013): Why selling the sizzle when there’s no steak is professional suicide, as your customers will no longer trust you.
• Don’t Just Curate, Create (Sept. 11, 2013): To be considered a ‘thought leader’ you actually have to add something to the conversation — not just share other people’s thoughts.
• Filling a Prescription for Healthy News (Sept. 9, 2013) — How healthcare organizations have an increased obligation to provide relevant, reputable information in a Wild West West of Web misinformation.
• Everything Old is Marketed as New Again (Sept. 4, 2013) — Back-to-school observations prompt a discussion of how new ‘trends’ are just reimagined old campaigns.
• The Who is Only a Small Part. The What Really Matters (Aug. 20, 2013) — Demographics are a part of the equation, but no matter to whom you’re targetting, the focus has to be on ‘What’s in it for me?’
• Golfer Shows Bad Form in Swinging at Trolls (Aug. 16, 2013) — Twitter lessons in what not to do from golfer Lee Westwood.
• Ask Echidna: Accessing the Internet (Aug. 8, 2013) — Answering a reader’s question about how those with disabilities or physical restrictions access the Internet.
• Looking for the Right Words? Be Like Mike (Aug. 7, 2013) — Why simplicity of message is always the best way to approach marketing.
• Stumping for Votes or Stomping on Customers (Aug. 1, 2013) — The dangers of mixing business and politics.
• Faking Twitter? Like Eating a Bad Burrito, Nothing Good Ever Comes from it (July 26, 2013) — The quick buzz created by a fake Twitter ‘hack’ like Chipotle’s can have long-term negative affects on your business.
• Don’t Question Success, Ask the Right Questions for Success (July 19, 2013): The two simple steps to ensuring you get the right information for your content project.
• Kekkou Desu Mr. Roboto — The Perils of Content Automation (July 11, 2013): Why it’s important to focus on qualitative measurements over quantitative measurements in your social strategy.
• Casting Too Wide a Net and Valuable Fish will Slip Through (July 10, 2013): Finding the right hash tags on Facebook and Twitter can help improve your chances at success.
• Ask Echidna: Does One Size Ever Fit All? (July 5, 2013): Answering a reader question about finding the best way for cross-platform success.
• Extra! Extra! Make Your Newsletter Worthy (July 2, 2013)
• O Canada! Why Echidnas Stand on Guard for Thee (June 28, 2013)
• AODA and You: Staying Compliant (June 25, 2013)
• Growing Your Business By Acting Small II — Internal (June 19, 2013)
• Growing Your Business By Acting Small — External (June 18, 2013)
• The Weight of the Word is On Your Shoulders (June 14, 2013)
• Retiring Chris Hadfield Gives Business an Out-of-This-World Primer (June 11, 2013)
• Is It Really Possible to Laugh Your Way to the Bank: Humour, Virality, and Business (June 10, 2013)
• Don’t Just Consider the Source; Be Considerate as a Source (May 28, 2013)
• Can’t See the Forest for the Blog? Plant Evergreen Content (May 17, 2013)
• Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers (May 9, 2013)
• Facebook No Teenland? So? Go Where Your Customers Are (May 3, 2013)
• Lay Down the Law to Keep the Trolls At Bay (May 1, 2013)
• Finding Your Inner Spoonman (Apr. 26, 2013)
• The Value of Klout: Digital Echidna Head2Head (Apr. 23, 2013)
• Voices Carry: How Personal Should Your Business Get (Apr. 18, 2013)
• AODA and You: What to do Now? (Apr. 15, 2013)
• Passionate Neutrality: Business Writing at its Best (Apr. 11, 2013)
• Ask and You Shall Receive (Apr. 5, 2013)
• AODA and You: What’s in it for Me? (Mar. 27, 2013)
• AODA and You: What is Accessibility (Mar. 22, 2013)
• AODA and You: First-Hand Answers to Who and Why? (Mar. 20, 2013)
• The Business of Politics and Religion: Is it Taboo? (Mar. 14, 2013)
• Language Matters: Who the F*** Do You Think You Are? (Mar. 12, 2013)
• Let’s Talk About Sex, Baby (Mar. 6, 2013)
• COPE-ing with Copy 301: The Devil’s in the Details (Mar. 4, 2013)
• COPE-ing with Copy 201: Does Size Matter? (Feb. 28, 2013)
• COPE-ing with Copy 101: The Long and the Short of It (Feb. 22, 2013)
• The Language of Violence (Feb. 15, 2013)
• Are you There Blog? It’s Me, Corporate (Feb. 13, 2013)
• When Trying to Sound Smart is a Dumb Idea (Feb. 8, 2013)
• Anti-Social? Your Actions May Say You Are (Feb. 5, 2013)
• On Facebook You Are What You Liked (Jan. 30, 2013): A look at the potential for Facebook Graph Search can have for users and corporations — both good and bad.
• Picture This: The Nine Corporate Photos you Must Never, Ever Take Again (Jan. 22, 2013): Looking at some of the worst examples of lazy corporate photography.
• More than a Thousand Words (Jan. 18, 2013): How to use pictures and text to effectively tell your corporate story.
• Be Good at Bearing Bad News (Jan. 9, 2013): Taking examples from a recent flu outbreak communication effort to discuss how to share bad news the right way.
• How to Succeed in Editing Without Really Trying (Jan. 4, 2013): A primer in surviving (and thriving in) the corporate approval process.
• Want Better Business Writing? Go Window Shopping (Jan. 2, 2013): How to improve your corporate writing by checking out other people’s Web sites and work.
• Social Media 2012 — The Year in Review Part II — The Good (Dec. 28, 2012): A look back at examples of good corporate social networking in 2012.
• Social Media 2012 — The Year in Review Part I — The Bad (Dec. 27, 2012): A look back at the bad (and the ugly) of 2012 corporate social media.
• The Dawning of the Age of Honesty (Dec. 24, 2012): The Mayans were right — in a way. We’ve entered into an age where customers are putting a premium on honesty in corporate communications.
• Caring or Opportunism? How to do the Right Thing (Dec. 18, 2012): Examining the motivation behind corporate benevolence programs.
• How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983 (Dec. 12, 2012): How the lyrics to the Working Class Dog’s Human Touch seemed to predict our current on-line ‘community’ issues.
• Why it’s Time to Invite Social to the Corporate Party (Dec. 10, 2012): Why social media isn’t a be-all-and-end-all in and of itself. Instead, it must be used as but one tool on a much larger, multi-faceted PR and marketing tool belt.
• E-mail and RSS: Two Ways to Get Your Message Out by Going Old(er) School (Dec. 5, 2012): Learn how to reach your customers by embracing some older on-line communications vehicles.
• Digital U for a Digital You 501 — What’s Next? (Dec. 3, 2012): The finale of this five-part series, which discusses how to put all the pieces together and determine how you want to build your on-line presence.
• Digital U for a Digital You 401 — Know Your Limits (Nov. 29, 2012): Part four of a series for companies interested in revamping their on-line presence that encourages people to be realistic about their on-line capabilities.
• Digital U for a Digital You 301 — What Do You Want? (Nov. 26, 2012): Part three of a series for companies interested in revamping their on-line presence that examines how to identify your goals.
• Don’t Want to Play? Fine, but be Aware of the Game (Nov. 20, 2012): A Twitter brand hijacking of a London-area establishment shows why companies must, at the very least, monitor their brands on-line.
• Digital U for a Digital You 201 – Who Are You? (Nov. 19, 2012): Part two of a series for companies interested in revamping their on-line presence that looks at defining who you actually are.
• Digital U for a Digital You 101 — An Intro to Your Customers (Nov. 15. 2012): Part one of a series for companies interested in revamping their on-line presence that discusses how you can find out who your customers are and what they want.
• The Spin Cycle (Nov. 8, 2012): Why the idea of wordsmithing and spin completely misrepresent what corporate communications should be.
• Don’t Panic — Crisis Communications (Nov. 5, 2012): Why companies should have a disaster response policy in place to maximize their ability to respond to crises, both external and self-imposed.
• Need a Catchy Headline? Unleash Your Corporate Id (Oct. 29, 2012): How to make your corporate blogs, news releases, and statements stand out by unleashing your corporate Id.
• Two Out of Three Ain’t Bad (Oct. 25, 2012): Looking at the three types of companies who build an on-line presence, and how only two will succeed.
• Your Voice; Your Foundation (Oct. 22, 2012): How to develop an honest, consistent voice for your company and/or brand.
• Make Sure the Joke’s Not on You — And Your Brand (Oct. 16, 2012): Examining why companies are completely devoid of humour on-line, and how it can negatively impact their brands.
• The Politics of Content (Oct. 10, 2012): Taking cues from the political world and applying those lessons to your business communications.