The dynamic between corporation and consumer has changed for the better. Customers have never been content with just being spoken to, but they’ve had little choice in the matter. Now, thanks to social media, they have the ability — and the expectation — to engage you and your brands in a way that’s much more interactive.
I’ve worked with companies to help them design communication strategies that resonate. There is no one-size-fits-all approach. Instead, it’s about delivering the right message to the right person in the manner that best meets their needs. Contact me and I’ll work with you to understand your business needs and design and implement strategies that get results. Services include:
- Social media development;
- Internal communications strategies;
- Website copy;
- Advertising and email campaigns;
- Press releases and advertorial copy; and
- Internal and external newsletters, publications, and catalogues
For many companies, some of these changes can be scary. How do you engage your customers in a way that meets their needs, while still protecting your business interests? How do you connect with your employees while still protecting your business interests and proprietary information?
It’s more than just truth in advertising; now it’s about truth in everything. I believe in a simple formula: tell your customers and employees what you know, tell them what you can’t, and — most importantly — tell them why. The most important thing is to respect your customers and employees.
Companies fail when they try to be something they’re not. Honesty isn’t just the best policy, it’s also the most successful one. We’ll work together to determine which tactics make sense for you. For example, a corporate blog may sound great, but not if it’s written by someone without the interest (or aptitude) to do so. And especially not if it’s ghost-written
Contact me at firstname.lastname@example.org and let’s start the discussion.
One note: I don’t believe in charging by the hour. I charge by the job, based upon a mutually agreed upon quote. And whether the job takes four hours, four weeks, or four months, the job isn’t complete until you’re completely satisfied.