Category Archives: Business

Lamentations Don’t Pay the Bills – You Get What You’re Willing to Pay For

By Jay Menard,

With yesterday’s announcement of the Postmedia/Torstar swap of 41 newspapers, with the intent of shutting them down, the online world was above with lamentations about the loss of community content, the unfairness of the decision, and allegations of big business and corporate greed ruling the roost.

The thing is, Instead of wringing our collective hands after the fact, maybe we should be more willing to reach into our collective wallets beforehand.

Or, in short, if you want good, community content, pay for it. Continue reading

Filling Out My Dream Team Roster

By Jason Menard

It’s been proven over and over in sports that success does not come exclusively by having the best players — it’s having the best team that wins championships. After all, even on the Dream Team not everyone could be Michael Jordan. Someone’s had to be Christian Laettner.

That rings true in all aspects of life, including business and politics. Everyone wants to be (or thinks they are) the idea person, the visionary, the leader. There’s a whole market predicated on selling motivational posters to those who want to believe that individualism matters more than collective will.

It’s true that single-mindedness and tunnel vision can lead to successfully completing a goal or project. And if you’re interested in your own needs, that’s often enough. But true success — the kind that uplifts people from across all walks of life — can only come from balance and teamwork. Continue reading

Site Update

By Jay Menard

I re-launched my blog back in September 2010, and recently felt it was time for a little update.

Nothing too crazy. This site is now fully responsive, so now you can enjoy it staring into the palm of your hand.

Other than that and a few cosmetic changes, it should be a fairly familiar experience.

Thank you for all your support over the years (and the previous MenardCommunications years). As always, your comments are welcomed and appreciated.

All the best,



Singular Focus Leads Only to Multiple Problems

By Jason Menard,

I opened the paper today and I was amazed at what I read. It just seemed all so familiar.

A city, reeling from mayoral scandals and political impropriety, is concerned about how it’s going to retain its youth.

A city, with plenty of aging, empty industrial land within its core, finds growth success in the suburbs. While “A louer” signs abound in depressed, historically poorer areas of the traditional core, new megaplexes and commercial centres are sprouting up to support the burgeoning suburban communities.

In the same publication, a youth advocate states that citizens must be involved in each and every decision the government makes, and suggests that what the city really needs more of is candidates under the age of 30.

Les temps sont durs pour les jeunes,” a sub-headline reads. “… près de 19,000 jeunes de 15 à 24 ans avaient perdu leur emploi en juilliet.” Continue reading

Marketing Downtown: Less ‘Should,’ More Filling a Need

By Jason Menard

It’s not enough to build it and hope they come. And while the downtown master plan is visually appealing, core proponents can’t be blind to the fact that the most important thing to see is what the consumer actually wants.

It’s great to have a pedestrian-friendly downtown, but you have to focus on marketing and give those pedestrians a reason to come. And it has to be more than supercilious castigations of what people “should” be doing; it has to be a focus on providing customers with something they want to do.

Otherwise you’ll end up with a beautiful, but empty, revamped core. Continue reading