By Jason Menard
It’s not enough to build it and hope they come. And while the downtown master plan is visually appealing, core proponents can’t be blind to the fact that the most important thing to see is what the consumer actually wants.
It’s great to have a pedestrian-friendly downtown, but you have to focus on marketing and give those pedestrians a reason to come. And it has to be more than supercilious castigations of what people “should” be doing; it has to be a focus on providing customers with something they want to do.
Otherwise you’ll end up with a beautiful, but empty, revamped core. Continue reading