Tag Archives: honesty

Gold or Filthy Lucre — The Politicking of Information

By Jay Menard,

When it comes to choosing for whom I want to vote, I take my cues from the Bard of Mersey, because more and more it’s getting harder to know who you can trust.

In John Lennon’s song “God,” he lists off a number of things in which he doesn’t believe, ranging from religions to politicians to philosophies to musicians. At the end, he quietly intones, “I just believe in me.”

John follows that up with “Yoko and me. And that’s reality.” And since Yoko’s not on my speed dial, I have to trust myself. In today’s world, that’s an even more challenging proposition.

Thanks to social media and the Internet, we have access to a wealth of information. But that wealth has vastly different values – ranging from pure gold to filthy lucre. And, sadly, there are far too many snake oil salesmen and women promising one thing, but working only in their own interests. We have access to more information than ever, but that doesn’t mean the information is better. Continue reading

Don’t Let the Roar of the So-Called Social Media Expert Misdirect Your Business

By Jason Menard

Why is it that so many so-called social media experts promote their craft with all the subtlety of a carnival barker? It’s true, the squeaky wheel gets the grease – but in the case of social networking, that grease is often little more than snake oil.

I’ve been heavily involved with social networking as part of my job for a few years now. I love it, I think I’m good at it, and I strongly believe in its potential for both business and personal applications. Continue reading

Social Media Isn’t Soylent Green. It’s the Truth

There are a lot of social media gurus out there: some of whom I like; others that I can do without. It can be tricky for the social media neophyte to know where to turn when it comes to searching for advice.

I’m not here to recommend anyone. Nor am I going to even suggest that I am the be all and end all, but I can offer one simple suggestion: Embrace truth.

OK, I admit, that sounds like something Wham! would have worn on a day-glo T-shirt back in the day and some may think it’s simplistic, but I can say with full conviction that the best way to connect with an audience and to get your message out is the truth. Continue reading

Two Weeks of Tiger Tweeting Show Honesty Still Not His Policy

By Jason Menard

Two weeks into Tiger Woods’ commitment to openness and fan interaction and it’s abundantly clear that honesty remains far from the best policy for the golfer and his public relations team.

If you’ve read any of my previous work relating to social media, you’ll know that I have a simple mantra — just because everyone can blog, tweet, or post on Facebook, doesn’t mean
they should. Continue reading

Truth in Advertising a Winning Play

By Jason Menard

At last — truth in advertising! And from a sports franchise no less.

When it comes to businesses, sports are one of the least likely enterprises to engage in honesty — after all, a large part of a club’s revenue is generated, in one way or another, by selling their fan base on hope.

Hope sells jerseys. Hope sells tickets — and once those butts are in the seat, hope delivers them to the concession booth where hope justifies paying outrageous sums of money for watered-down beer, cheaply made clothing bearing the team’s logo, and seemed-like-a-good-idea-at-the-time knick-knacks (which can easily be confused, if you’re in Madison Square Garden, with Knick Knacks.) Continue reading