Tag Archives: Facebook

Less Can Be More in Twitter, Advertising

By Jason Menard

In a time where literally millions of people are at our fingertips, social networking shows that true value can come from far smaller numbers.

Traditionally, when it comes to promotion, we’ve conditioned ourselves to think that more is always better — you want to get that message in front of as many eyeballs as possible, right? But when it comes to both social media and advertising, that’s not always the case. Continue reading

Anonymous Wasting Potential, Power Through Collateral Damage of Innocents

By Jason Menard

For an organization whose name reflects its desire to remain unidentified by the masses, Anonymous certainly seems to have no problem compromising the anonymity of the very people whose support it should be coveting. It’s not just the image of Guy Fawkes that Anonymous has assumed to represent itself — it’s also Fawkes’ disregard for the value of innocent bystanders.

Through their behaviour, Anonymous that it is far from the altruistic defenders of the Internet they’d like you to believe. Instead, they’re little more than extremely smart cyber bullies who think nothing of the collateral damage caused by their hacktivism. Continue reading

Narcissism, Exhibitionism? For Whom Do We Create?

By Jason Menard

Would Narcissus tweet?

The answer is clearly no (we’ll get to that at the bottom), but the question is relevant when we look at our motivations for using social media.

Sure, there are those who choose to stay on the periphery of social media. They may check their Facebook accounts once in a blue moon, or watch the odd YouTube video. However, others of us are more involved in it – we actively update our Facebook profiles, Tweet regularly, post blogs, and share content across any number of platforms. Continue reading

A Channel’s Manic Monday

By Jason Menard

What are you doing Monday night? Hopefully you’ll have already been to the polls to cast a well-informed vote. So perhaps you’d like to spend a few moments during the evening of May 2nd to check out how the election is progressing?

May I invite you to tune into London’s A-Channel. I’ve been invited by local writer and tech guru extraordinaire Carmi Levy to participate in an exciting venture in support of the local station’s coverage. Continue reading

Two Weeks of Tiger Tweeting Show Honesty Still Not His Policy

By Jason Menard

Two weeks into Tiger Woods’ commitment to openness and fan interaction and it’s abundantly clear that honesty remains far from the best policy for the golfer and his public relations team.

If you’ve read any of my previous work relating to social media, you’ll know that I have a simple mantra — just because everyone can blog, tweet, or post on Facebook, doesn’t mean
they should. Continue reading