By Jason Menard
It seems many of our elected representatives forgot what they were elected to do – represent. And, to be honest, it’s our own fault.
Doug Ford provides just the latest example. It seems the non-mayoral-Ford has been participating in Kenney-esque bully politics. The latest tactic is insulting a Canadian literary icon in the battle over Toronto’s libraries. Continue reading
By Jason Menard
Hindsight may be 20/20, but when it comes to businesses and social media, a little foresight can help nip a lot of problems in the bud. It’s safe to say that Whole Foods’ whole-ly underwhelming response to an ex-employee’s combustible resignation letter suggests that when looking at the potential impact of this letter, the company’s eyes were firmly shut.
One of the biggest challenges companies face in today’s electronically dominated communications world is determining how great of a response they should make to challenges to their brand. You don’t want to raze the landscape to get rid of one small pest. Conversely, you don’t want to approach Mothra with a flyswatter. Continue reading
By Jason Menard
Tweet with the reaper and don’t be surprised if your intent gets corrupted.
Death is nothing to be taken lightly. Just ask Huffington Post writer Tricia Fox or Microsoft who have recently faced criticism over their desire to tie in content to the death of singer Amy Winehouse. Continue reading
By Jason Menard
As you’ve likely heard, McDain’s has drawn a line in the sandbox – tomorrow the Monroeville, PA restaurant will start enforcing its no-children-under-six policy. While many adults are stomping their feet, threatening to take their toys home, or calling in an adult (in this case, a lawyer), there’s one thing that people seem to be unwilling to explore.
That’s letting the market decide what the market wants. But are we too afraid to let the market speak for itself in case it eventually reveals something we don’t want to see. Continue reading
There are a lot of social media gurus out there: some of whom I like; others that I can do without. It can be tricky for the social media neophyte to know where to turn when it comes to searching for advice.
I’m not here to recommend anyone. Nor am I going to even suggest that I am the be all and end all, but I can offer one simple suggestion: Embrace truth.
OK, I admit, that sounds like something Wham! would have worn on a day-glo T-shirt back in the day and some may think it’s simplistic, but I can say with full conviction that the best way to connect with an audience and to get your message out is the truth. Continue reading
The M-Dash by Jason Menard 