Tag Archives: social media

What Happens in the Board Room Should Stay in the Board Room

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By Jason Menard

When it comes to trying to connect with their audiences, business spokespeople need to paraphrase the old (and somewhat overused) Las Vegas tag line: “Whatever happens in the board room stays in the board room.”

Too many people – and this condition is not the exclusive domain of business types – are afflicted with the belief that using big words makes one sound smarter. There are many insidious reasons for why this started: from the Bullshit Baffles Brains theory to the “We Don’t Want to Tell the Truth, So We’re Going to Spend 15 Minutes Filling the Air with Empty Words” but what’s now happened is that good, solid, hard-working people have contracted this disease. Continue reading →

I’ll Ignore the Boys Crying Wolf and Err on the Side of Our Children

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By Jason Menard

The immediacy and exponential reach of social networks can be a valuable tool when it comes to child abductions. However, false reports, whether posted out of benign ignorance or malicious intent, may put a virtual twist on the Boy Who Cried Wolf story – potentially with tragic results.

Many of us were caught in that web last night when the report of an abducted child began circulating on Facebook and Twitter. St. Thomas, ON police now say the reports were false and, in an interview posted on AM 980’s Web site, Constable Cam Constable decided to chastise social media users for their efforts. Continue reading →

Don’t be Too Hard on Sloane. We Were All Like Her Once

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By Jason Menard

I know exactly who Cathryn Sloane is, even though I’ve never met her. I know exactly what she thinks, why she thinks it, and what her strengths are. But unlike Cathryn Sloane, I also know what her weaknesses are.

The reason why? Because I once was Cathryn Sloane. Continue reading →

Playground Games Norm on Twitter; Playground Behaviour Shouldn’t Be

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By Jason Menard

The more time you spend on Twitter, the more you realize that it’s nothing more than a glorified schoolyard – in both the best and worst sense of that term!

The value you get out if it is directly related to the choices you make: will you play Follow the Leader or be King of the Castle; are you going to isolate yourself, follow the whims of the so-called cool crowd; or invite everyone to play along?

Unfortunately, no matter how you choose to approach the Twitter schoolyard, other childish antics abound that can undermine the experience. From bullying to sticking one’s fingers in your ears, there are behaviours that compromise its value – and limit one’s opportunity to learn and grow. Continue reading →

Social Media’s Growing Up by Learning its Lessons from Traditional Sources

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By Jason Menard

Sure, there may still be some growing pains here and there, but there are signs that social media is growing up and it’s putting the responsibility for content back where it belongs – the reader — thanks to lessons learned from traditional sources.

Two recent examples have illustrated this perfectly. I discussed the Tori Stafford murder trial coverage, and the tribulations it caused amongst a media struggling to figure out how to balance the public’s right to know with its equal right to not know. In the end, especially on Twitter, local media chose to post key messages on their main feeds, directing them to full content on a parallel Twitter channel – with full disclaimers and warnings of the graphic content. Continue reading →