Tag Archives: business communications

What Happens in the Board Room Should Stay in the Board Room

By Jason Menard

When it comes to trying to connect with their audiences, business spokespeople need to paraphrase the old (and somewhat overused) Las Vegas tag line: “Whatever happens in the board room stays in the board room.”

Too many people – and this condition is not the exclusive domain of business types – are afflicted with the belief that using big words makes one sound smarter. There are many insidious reasons for why this started: from the Bullshit Baffles Brains theory to the “We Don’t Want to Tell the Truth, So We’re Going to Spend 15 Minutes Filling the Air with Empty Words” but what’s now happened is that good, solid, hard-working people have contracted this disease. Continue reading

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What Would Jesus Tweet?

By Jason Menard

What Would Jesus Tweet? If Facebook will not come to Muhammad, then would Muhammed log on to Facebook? And what is the role of religion on social networking?

For obvious reasons, this weekend I found an increase in religious commentary on both my Facebook timeline and Twitter feeds. From generalized well wishes to full-scale scripture-quoting, the Christians were out in full force.

But does social media represent the right forum for religious messaging — especially if you’re also using social networking as a business tool? Continue reading

Twitter Story Time Results in McDonald’s Nightmare

By Jason Menard

Social networking can be a double-edged sword – especially if you represent a polarizing corporate figure in the world. Cut deeply by the results of its well-intentioned Twitter campaign, McDonald’s has the opportunity to carve out a positive future – but it all depends on how it responds.

On Jan. 18th, McDonald’s posted a pair of Tweets from its @McDonalds account, both of which introduced the hashtag #McDStories. Continue reading