Tag Archives: business writing

What Happens in the Board Room Should Stay in the Board Room

By Jason Menard

When it comes to trying to connect with their audiences, business spokespeople need to paraphrase the old (and somewhat overused) Las Vegas tag line: “Whatever happens in the board room stays in the board room.”

Too many people – and this condition is not the exclusive domain of business types – are afflicted with the belief that using big words makes one sound smarter. There are many insidious reasons for why this started: from the Bullshit Baffles Brains theory to the “We Don’t Want to Tell the Truth, So We’re Going to Spend 15 Minutes Filling the Air with Empty Words” but what’s now happened is that good, solid, hard-working people have contracted this disease. Continue reading

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What if We Stopped Filling Space with Empty Words?

By Jason Menard

Empty words plague sports and business writing alike, so when it comes to providing value to the audience, why do we prize who says something over what they say?

Earlier today Doug Smith, a Toronto Star sports writer/columnist, wrote an insightful blog post under the heading “Talk is cheap and sometimes not necessary,” in which he examines the value of canned quotes over author-penned insight.  Continue reading