Category Archives: Social Media

Tori Stafford Will Not Be Forgotten As We All Owe Her a Debt of Gratitude

By Jason Menard

While I’ve found I have no interest in reading about the details behind the ultimate price Tori Stafford paid, I do realize that I owe her a tremendous debt of gratitude.

Today marked the start of the Tori Stafford murder trial. The Crown began delivering its opening statements – and you could follow along for up-to-the-minute coverage in any number of ways. Local radio, television, and newspapers have dispatched reporters to the scene. Continue reading →

City of Opportunity? No. But On-Line London Reveals a City of Hope

By Jason Menard

Despite what the cookie-cutter, 70s-esque jingle implies, London is not the City of Opportunity right now. Job losses, civic despair, a fractured council, and an old-and-white reputation have all combined to make the Forest City appear as bleak as its leafless trees.

But London, Ontario does have one thing going for it – hope. Continue reading →

Go Ahead and Cross the Floor MPs. Just Ask First

By Jason Menard

What’s that old adage? Two wrongs don’t make a right? As good-intentioned as the Cross the Floor petition may be, encouraging elected representatives to bastardize the voices given to them by the Canadian electorate can’t be condoned.

I don’t think it will come as a shock to anyone familiar with my writing that I’m not exactly a Conservative supporter. I’ve long considered myself socially and culturally liberal, but fiscally conservative. Continue reading →

Don’t Get Mad. Who is Paul McCartney Twitter Trend Is Just Us, Years Later

By Jason Menard,

What is true greatness? It’s simple to define if you just reduce it to a mathematical equation. Greatness is equal to the exposure of the dominant market at any given time.

That’s why I don’t understand why certain segments of the Twitterverse are acting so incredulously over the fact that #whoispaulmccartney is trending. To the people who dominate the world of Twitter, The Beatles are a band of their parents’ – or grandparents’ generation.

But the biggest question isn’t #whoispaulmccartney, but rather, #whyarewecriticisingourkidsforbeingjustlikeus? Continue reading →

Twitter Story Time Results in McDonald’s Nightmare

By Jason Menard

Social networking can be a double-edged sword – especially if you represent a polarizing corporate figure in the world. Cut deeply by the results of its well-intentioned Twitter campaign, McDonald’s has the opportunity to carve out a positive future – but it all depends on how it responds.

On Jan. 18th, McDonald’s posted a pair of Tweets from its @McDonalds account, both of which introduced the hashtag #McDStories. Continue reading →