Category Archives: Social Media

Tori Stafford Will Not Be Forgotten As We All Owe Her a Debt of Gratitude

By Jason Menard

While I’ve found I have no interest in reading about the details behind the ultimate price Tori Stafford paid, I do realize that I owe her a tremendous debt of gratitude.

Today marked the start of the Tori Stafford murder trial. The Crown began delivering its opening statements – and you could follow along for up-to-the-minute coverage in any number of ways. Local radio, television, and newspapers have dispatched reporters to the scene. Continue reading

City of Opportunity? No. But On-Line London Reveals a City of Hope

By Jason Menard

Despite what the cookie-cutter, 70s-esque jingle implies, London is not the City of Opportunity right now. Job losses, civic despair, a fractured council, and an old-and-white reputation have all combined to make the Forest City appear as bleak as its leafless trees.

But London, Ontario does have one thing going for it – hope. Continue reading

Go Ahead and Cross the Floor MPs. Just Ask First

By Jason Menard

What’s that old adage? Two wrongs don’t make a right? As good-intentioned as the Cross the Floor petition may be, encouraging elected representatives to bastardize the voices given to them by the Canadian electorate can’t be condoned.

I don’t think it will come as a shock to anyone familiar with my writing that I’m not exactly a Conservative supporter. I’ve long considered myself socially and culturally liberal, but fiscally conservative. Continue reading

Don’t Get Mad. Who is Paul McCartney Twitter Trend Is Just Us, Years Later

By Jason Menard,

What is true greatness? It’s simple to define if you just reduce it to a mathematical equation. Greatness is equal to the exposure of the dominant market at any given time.

That’s why I don’t understand why certain segments of the Twitterverse are acting so incredulously over the fact that #whoispaulmccartney is trending. To the people who dominate the world of Twitter, The Beatles are a band of their parents’ – or grandparents’ generation.

But the biggest question isn’t #whoispaulmccartney, but rather, #whyarewecriticisingourkidsforbeingjustlikeus? Continue reading

Twitter Story Time Results in McDonald’s Nightmare

By Jason Menard

Social networking can be a double-edged sword – especially if you represent a polarizing corporate figure in the world. Cut deeply by the results of its well-intentioned Twitter campaign, McDonald’s has the opportunity to carve out a positive future – but it all depends on how it responds.

On Jan. 18th, McDonald’s posted a pair of Tweets from its @McDonalds account, both of which introduced the hashtag #McDStories. Continue reading