Tag Archives: social media

What Would Jesus Tweet?

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By Jason Menard

What Would Jesus Tweet? If Facebook will not come to Muhammad, then would Muhammed log on to Facebook? And what is the role of religion on social networking?

For obvious reasons, this weekend I found an increase in religious commentary on both my Facebook timeline and Twitter feeds. From generalized well wishes to full-scale scripture-quoting, the Christians were out in full force.

But does social media represent the right forum for religious messaging — especially if you’re also using social networking as a business tool? Continue reading →

Stafford Coverage Shows Right and Wrong Way to Deliver Content

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By Jason Menard

I remember many years ago – in the pre-Internet days — being upset when, despite all my efforts, my desire to remain blissfully ignorant of a World Cup soccer final result until I was able to watch my VHS-taped version was foiled.

I was playing softball during the game. We had banned radios both to and from the game. We were prepared to avoid all TV and radio reports so that we could get back to my home, rewind the tape, and watch the game.

All went well, until I was about one minute from my home. And then a gaggle of jubilant Brazilian fans poured out of the local watering hole. Continue reading →

City of Opportunity? No. But On-Line London Reveals a City of Hope

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By Jason Menard

Despite what the cookie-cutter, 70s-esque jingle implies, London is not the City of Opportunity right now. Job losses, civic despair, a fractured council, and an old-and-white reputation have all combined to make the Forest City appear as bleak as its leafless trees.

But London, Ontario does have one thing going for it – hope. Continue reading →

Twitter Story Time Results in McDonald’s Nightmare

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By Jason Menard

Social networking can be a double-edged sword – especially if you represent a polarizing corporate figure in the world. Cut deeply by the results of its well-intentioned Twitter campaign, McDonald’s has the opportunity to carve out a positive future – but it all depends on how it responds.

On Jan. 18th, McDonald’s posted a pair of Tweets from its @McDonalds account, both of which introduced the hashtag #McDStories. Continue reading →

Fear Drowning in Social Media? Start in Shallow End, Avoid ‘Expert’ Sharks

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By Jason Menard

Small-business owners who may be interested in dipping a toe into the social media waters are, naturally, scared of drowning. And certain “experts” are no better than sharks who end up dragging people down with over-aggressive projects and plans.

Though it may not be as lucrative, any responsible social media consultant should encourage businesses to test out the shallow end of social networking — and not drown them in flash and hyperbole. Sadly, for a business that preaches honesty, there are more than a few shysters who don’t practice it. Continue reading →