By Jason Menard

Small-business owners who may be interested in dipping a toe into the social media waters are, naturally, scared of drowning. And certain “experts” are no better than sharks who end up dragging people down with over-aggressive projects and plans.

Though it may not be as lucrative, any responsible social media consultant should encourage businesses to test out the shallow end of social networking — and not drown them in flash and hyperbole. Sadly, for a business that preaches honesty, there are more than a few shysters who don’t practice it. Continue reading →