Tag Archives: Gay Pride

Pride Comes in Many Forms

By Jason Menard

“Why are they here, Daddy?”

It may seem like a simple question and it would have been easy to give a simple answer: “Because they hate.”

But although that would have been the quickest and easiest answer, it wouldn’t have been fair: not to my 10-year-old daughter and her friends; and not to the people standing on the corner with signs in their hands who prompted this question. Continue reading

Rainbow Oreo Not About Marketing; It’s About What’s Right – in Black and White

By Jason Menard

The rationale behind publishing a multi-coloured Oreo in support of gay pride is starkly black and white – it’s the right thing to do, despite the fact that there is little to no chance of positive benefit to the company’s bottom line.

An image of a rainbow-coloured Oreo appeared on the brand’s Facebook fan page on Monday. Since then, the page has been inundated with over 250,000 likes and over 45,000 comments. It’s a simple image with a simple message: “Proudly support love!” – and while the decision to publish it may be simple at its root, from a business point of view it’s much less black and white. Continue reading