Fear Drowning in Social Media? Start in Shallow End, Avoid ‘Expert’ Sharks

By Jason Menard

Small-business owners who may be interested in dipping a toe into the social media waters are, naturally, scared of drowning. And certain “experts” are no better than sharks who end up dragging people down with over-aggressive projects and plans.

Though it may not be as lucrative, any responsible social media consultant should encourage businesses to test out the shallow end of social networking — and not drown them in flash and hyperbole. Sadly, for a business that preaches honesty, there are more than a few shysters who don’t practice it. Continue reading

Baseball Team Gets Ripped for Poor Taste, Treating Fans Like Morons

By Jason Menard

Yesterday was supposed to be a day of excitement for London baseball fans. Unfortunately, a combination of spectacularly poor judgement and an unwillingness to be honest about a mistake has turned what should have been the easiest home run in franchise history into a potentially franchise-threatening stumble out of the batter’s box for the London Rippers.

Reaction was swift and almost universally negative towards the Rippers’ name and logo. The obvious reference to Jack the Ripper is in poor taste; the fact that it was announced on a day where many were openly showing their support of ending violence against women is deplorable. But the continued denial of any “Jack the Ripper” tie is absolutely insulting. Continue reading

Time, Innovation, Not Rule Changes All NHL Needs

By Jason Menard

Guy Boucher’s 1-3-1 system isn’t just putting the freeze on opposition offense – it’s blazing through a copy-cat league and making some general managers’ blood boil. But instead of taking a torch to the rulebook, the NHL must ensure that cooler heads prevail because – like all defensive innovations – it’s just a matter of time until the pendulum swings the other way.

The system, which sees one forward enter into a mild forecheck, backed up by three players across the neutral zone, and one defenseman playing a deep-centre-field/safety style of defense, is gaining popularity because it works. Continue reading

In Bed with Anonymous? Occupiers will Screw Any Chance for Gaining Public Support

By Jason Menard

For a group that protests the monopoly that the few hold over the world’s finances, it seems to have little problem with asserting its monopoly on the concept of right. And if it accepts help from cyber-hacker group Anonymous, it’s effectively putting an end to any chance of gaining the public support the Occupy movement so desperately needs.

The Occupy London movement is currently working on its manifesto. But as we await London’s group’s next steps, we’ve recently received a threat by the self-professed hacktivist group Anonymous in anticipation of Toronto’s upcoming eviction of their Occupy group. Continue reading

Veterans’ Memories Another Casualty of War

By Jason Menard

Forget a day off; what we really need on Remembrance Day is a mass-crash course on what it is we’re supposed to remember.

There are glimmers of hope here and there. In the wake of numerous poppy box thefts in Southwestern Ontario, Londoners are stepping up and have more than recouped the lost funds by donating at a local radio station, CJBK – including one man who contributed $500 to the cause. Continue reading