Why I Don’t Care Who (or How) the Mountie Mounted

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By Jason Menard

Maybe it’s just me, but I don’t care who — or how — the Mountie has mounted. And unless he abused his authority, neither should anyone else.

The RCMP in British Columbia has launched a code-of-conduct investigation of one of its own, following the on-line publication of sexually explicit photos of an officer. And if this investigation fails to turn up anything suggesting that this officer used his position in an inappropriate way to coerce sexual favours out of partners, then I certainly hope that our BDSM Mountie turns around and spanks the RCMP in a court of law. Continue reading →

Chris Brown and the Heaping Side Order of Hypocrisy

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By Jason Menard

I have a confession to make: when it comes to music appreciation, I’m a hypocrite. A big, huge, hippo-sized hypocrite. I’m the Hippocrates of Hypocrites. And I have Chris Brown to thank for this realization.

Music appreciation, in many ways, is like eating. As we get older, our palettes become at once both more refined and more expansive. But unlike food, music – and for the sake of argument we can extend this to all of the arts – is a personality influenced medium. Continue reading →

Crosby’s Deal a Win for Fans, Game; Loss for Agents, NHLPA

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By Jason Menard

By taking far less than he could have, Pittsburgh Penguins’ superstar Sidney Crosby created a win-win scenario that, for once, includes the fans.

The old adage states that there is no ‘I’ in team. There is one, however, in Win – and historically when it comes to a player’s wallet, the only ‘win’ that’s ever mattered is obtaining the biggest, fattest contract. Players and their agents will pay lip service to home-town discounts and leaving room for other players, but when it comes down to the dollars and cents, any concessions are usually minor. Continue reading →

Rainbow Oreo Not About Marketing; It’s About What’s Right – in Black and White

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By Jason Menard

The rationale behind publishing a multi-coloured Oreo in support of gay pride is starkly black and white – it’s the right thing to do, despite the fact that there is little to no chance of positive benefit to the company’s bottom line.

An image of a rainbow-coloured Oreo appeared on the brand’s Facebook fan page on Monday. Since then, the page has been inundated with over 250,000 likes and over 45,000 comments. It’s a simple image with a simple message: “Proudly support love!” – and while the decision to publish it may be simple at its root, from a business point of view it’s much less black and white. Continue reading →

Hey London, This Bud’s for You

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By Jason Menard

What’s in a name? When it comes to fans and their sports arenas, quite a bit. But unless fans are willing to dig a little deeper into their own pockets, perhaps they should take solace that the marquee outside has little impact on the product inside.

And that’s something that the citizens of London, Ontario need to keep in mind, with our curious case of preferring one brand over another. Continue reading →