By Jason Menard
Tweet with the reaper and don’t be surprised if your intent gets corrupted.
Death is nothing to be taken lightly. Just ask Huffington Post writer Tricia Fox or Microsoft who have recently faced criticism over their desire to tie in content to the death of singer Amy Winehouse. Continue reading
There are a lot of social media gurus out there: some of whom I like; others that I can do without. It can be tricky for the social media neophyte to know where to turn when it comes to searching for advice.
I’m not here to recommend anyone. Nor am I going to even suggest that I am the be all and end all, but I can offer one simple suggestion: Embrace truth.
OK, I admit, that sounds like something Wham! would have worn on a day-glo T-shirt back in the day and some may think it’s simplistic, but I can say with full conviction that the best way to connect with an audience and to get your message out is the truth. Continue reading
By Jason Menard
I only know one truth when it comes to the Casey Anthony case. And that truth is that I don’t know anything.
Sorry, I also know two more truths: it’s absolutely horrible that a little girl died; and I have no idea how Caylee died.
Apparently, however, I’m in the minority, given the passionate and vociferous explosion of anger on the social networks. And what’s even greater than the level of anger is the absolute certitude that people are condemning a woman whom the court of law has found not guilty. Continue reading
By Jason Menard
They’re powerful words designed to provoke a reaction. For some, that reaction is shock, for others its indifference, whilst some feel revulsion. But the biggest risk with swearing is that words used for emphasis can actually diminish your overall credibility.
I recently received a comment from a reader of this blog who started off his diatribe with “You guys need to get your fucking facts straight before you put shit like this on the internet…” Continue reading
By Jason Menard,
Vancouver’s legacy won’t be one of shattered glass and the residual stench of long-died-out flames; instead, the post-Stanley Cup riots will be a defining event in using social media to combat mob behaviour.
Unfortunately, what’s started as a good story of an on-line community rallying around its city to bring a group of cowards to justice is rapidly becoming a cautionary tale about the lure of anonymity both online and off. Continue reading
The M-Dash by Jason Menard 