By Jason Menard
Why is it that so many so-called social media experts promote their craft with all the subtlety of a carnival barker? It’s true, the squeaky wheel gets the grease – but in the case of social networking, that grease is often little more than snake oil.
I’ve been heavily involved with social networking as part of my job for a few years now. I love it, I think I’m good at it, and I strongly believe in its potential for both business and personal applications. Continue reading
By Jason Menard
The number of TV stations, Web sites, publications, and social networking sites, can not just sate those who have a thirst for politics – it can overwhelm them. So the question now becomes, how do you filter this firehose-like deluge of information and make the best choice for you?
The Ontario provincial election is less than a month away and while it may seem that we’ve been inundated with campaign rhetoric and information, the fact is that the writ was just dropped and the campaign only officially began yesterday. Continue reading
By Jason Menard
For a sub-species of people that make their living, in part, by going from door to door, it shocks me that certain politicians – including those who would benefit the most – are neglecting an opportunity that’s knocking louder than ever.
In fact, not only are they not hearing the knock – they haven’t even bothered to put up a door whatsoever. Continue reading
By Jason Menard
Politics has long been a game of dirty pool. With only 30 days to go before Ontarians head to the polls, we can only hope that voters will decide they want a straight shooter — and that politicians will remember that when we go to the polls, we’re electing someone who will represent us.
And that means candidates must act in a way worthy of our voice. I know how I would represent myself in the legislature — so I expect my elected voice to behave in a similar fashion. Continue reading
By Jason Menard
In a time where literally millions of people are at our fingertips, social networking shows that true value can come from far smaller numbers.
Traditionally, when it comes to promotion, we’ve conditioned ourselves to think that more is always better — you want to get that message in front of as many eyeballs as possible, right? But when it comes to both social media and advertising, that’s not always the case. Continue reading
The M-Dash by Jason Menard 