Tag Archives: Twitter

Business Needs to Understand the Rules to Play the Social Media Game

By Jason Menard,

The wonderful thing about working in communications is that it’s an ever-changing gig. Just when you think you have things figured out, something else pops up – and the whole game changes.

With that in mind, how do you know what rules to follow so that you – and your company – can win? Continue reading

Separating Personal, Professional Social Media Interactions

By Jason Menard

Social media in the workplace is in its infancy and, as with any developing industry, it’s undergoing some growing pains.

Earlier this week, someone that I follow on Twitter posted this message: “If you don’t trust your employees to communicate with good judgment, then you have a hiring problem not a social media problem.”

I’ve heard variations of this a number of times, in a number of forums. It sounds nice and all – it’s certainly all-encompassing, inclusionary, and empowering.

It’s also wrong. Continue reading