Tag Archives: sports

Rippers Sacrificing True Fans at Altar of Bad Publicity An Odd Definition of Success

By Jason Menard

Apparently, I missed out on the day they defined “success” at school. Because if David Martin is using this word to describe the launch of the London Rippers baseball club, then I clearly have no idea what the word means any more.

“It was one of the most successful launches in minor baseball history,” Martin is quoted as saying. This is just a few paragraphs after his VP Alison Stier is quoted as saying, “We couldn’t have asked for a (better) marketing campaign… We knew it would stir controversy. Never did we think it would be like this.”

First off, does anyone else find it odd that Stier was anticipating controversy? Continue reading

What if We Stopped Filling Space with Empty Words?

By Jason Menard

Empty words plague sports and business writing alike, so when it comes to providing value to the audience, why do we prize who says something over what they say?

Earlier today Doug Smith, a Toronto Star sports writer/columnist, wrote an insightful blog post under the heading “Talk is cheap and sometimes not necessary,” in which he examines the value of canned quotes over author-penned insight.  Continue reading

Posties’ Problem? They’re Wearing the Wrong Type of Uniform

By Jason Menard

The problem with Canada Post? They don’t throw deliveries through a hoop into your mailbox or have to feint past a postal opponent to shoot your mail into a community box. If they had, supporters would have welcomed them back with open arms – a case we’ve seen repeated over and over in the sporting world.

The postal lock-out has now been over for a week, thanks to back-to-work legislation from the federal government. Despite the filibustering efforts of the NDP, the Conservatives finally got their chance to use a majority – and they did. Continue reading

Immature Sports World Will Keep Closet Closed, Miss Out on Opportunity to Do Good

By Jason Menard

Yesterday’s New York Times ran a story about Phoenix Suns’ president and chief executive Rick Welts, who recently decided to come out to the sporting world. What should be a “so what?” moment, unfortunately, won’t be. And, despite Welts’ bravery, true change won’t come about until an active player walks proudly out of the closet. Continue reading

Sports Enjoyment Heightened by Taking the Fanatic Out of Fan

By Jason Menard,

If you could watch me watch a sporting event, you might be struck at how little passion I display. But I’ll tell you right now that I appreciate and enjoy sports more than I ever did in my youth.

The main reason? I’ve become less of a fanatic and more of a fan.

Despite the fact that the word fan is derived from fanatic, there are significant differences between the two terms. And the clearest distinction is that fanatics live and die with their teams; fans love the sport unconditionally. Continue reading