Tag Archives: social networking

Fear Drowning in Social Media? Start in Shallow End, Avoid ‘Expert’ Sharks

By Jason Menard

Small-business owners who may be interested in dipping a toe into the social media waters are, naturally, scared of drowning. And certain “experts” are no better than sharks who end up dragging people down with over-aggressive projects and plans.

Though it may not be as lucrative, any responsible social media consultant should encourage businesses to test out the shallow end of social networking — and not drown them in flash and hyperbole. Sadly, for a business that preaches honesty, there are more than a few shysters who don’t practice it. Continue reading

Stupidity Not an Option in Today’s Social World

By Jason Menard

In today’s digital age, stupidity is no longer an option.

After all, one act, one click, one moment in time is all it can take to destroy what takes years to build – your reputation. And youthful indiscretions can take on a permanence that forces kids to grow up faster than ever before. Continue reading

Don’t Let the Roar of the So-Called Social Media Expert Misdirect Your Business

By Jason Menard

Why is it that so many so-called social media experts promote their craft with all the subtlety of a carnival barker? It’s true, the squeaky wheel gets the grease – but in the case of social networking, that grease is often little more than snake oil.

I’ve been heavily involved with social networking as part of my job for a few years now. I love it, I think I’m good at it, and I strongly believe in its potential for both business and personal applications. Continue reading

Fringe Candidates Foolishly Have No Door Upon Which Opportunity Can Knock

By Jason Menard

For a sub-species of people that make their living, in part, by going from door to door, it shocks me that certain politicians – including those who would benefit the most – are neglecting an opportunity that’s knocking louder than ever.

In fact, not only are they not hearing the knock – they haven’t even bothered to put up a door whatsoever. Continue reading

Professional or Puerile? How Do We Want to Be Represented?

By Jason Menard

Politics has long been a game of dirty pool. With only 30 days to go before Ontarians head to the polls, we can only hope that voters will decide they want a straight shooter — and that politicians will remember that when we go to the polls, we’re electing someone who will represent us.

And that means candidates must act in a way worthy of our voice. I know how I would represent myself in the legislature — so I expect my elected voice to behave in a similar fashion. Continue reading