Tag Archives: social media

Great Communication is Learned One Day at a Time, Not in One Day

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By Jason Menard,

One day can help start you along the right path, but when it comes to learning how to effectively communicate, one day’s just enough time for you to learn how to firmly lodge your foot in your mouth.

Earlier today, I received an e-mail at work promoting a course that promised to teach you “How to be an Outstanding Communicator” in one day. And while normally I pay just enough attention to these e-mails – you know the ones you receive after attending one conference, and then you’re stuck in an e-mail list purgatory for years – to figure out what the course/conference topic is, and then file it under “G.”

However, this one struck me as particularly audacious. Or perhaps it’s just simple vanity – to suggest that a craft I’ve been trying to hone for two decades is something that can be mastered in a day bruised the ol’ ego. Continue reading →

Two Weeks of Tiger Tweeting Show Honesty Still Not His Policy

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By Jason Menard

Two weeks into Tiger Woods’ commitment to openness and fan interaction and it’s abundantly clear that honesty remains far from the best policy for the golfer and his public relations team.

If you’ve read any of my previous work relating to social media, you’ll know that I have a simple mantra — just because everyone can blog, tweet, or post on Facebook, doesn’t mean
they should. Continue reading →

If Your Audience is All A-Twitter is that a Good Thing?

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By Jason Menard,

It’s somewhat ironic that social media is perpetrating a behaviour that is inherently anti-social. But while that behaviour would come across as disrespectful to previous generations, it is in fact the greatest show of respect one can display.

After all, seeing a room full of people ‘ignoring’ a speaker and typing furiously away wouldn’t seem to be a positive thing – but it could be the greatest display of approval one can show. Continue reading →

Publication Takes a Pie to the Face Over Editor’s Alleged Rant

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By Jason Menard

While the Internet has made it easier for people all around the world to share their thoughts with the world, it’s also proven the value of learning those basic journalistic that those of us who have written for traditional media learned long ago.

The latest example of the need for stricter attention to these journalistic ideals comes from, unfortunately, a so-called editor who combined a healthy disregard for copyright with an unhealthy level of hubris that has inflicted an immense amount of damage for her publication. Continue reading →

Business Needs to Understand the Rules to Play the Social Media Game

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By Jason Menard,

The wonderful thing about working in communications is that it’s an ever-changing gig. Just when you think you have things figured out, something else pops up – and the whole game changes.

With that in mind, how do you know what rules to follow so that you – and your company – can win? Continue reading →