Tag Archives: social media

Canada Post Mailing it In on Customer Strike Response

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By Jason Menard

One of the dangers of social media is that everyone suddenly becomes a spokesperson for your brand. This danger is intensified when something is increasing the social temperature of an organization – like the inflammatory nature of a strike.

Look no further than the build-up to a potential strike by Canada Post. This is an organization that already takes a fair beating on its social media networks, including Facebook, from disgruntled customers. And now, with the drums beats hearkening a potential strike on the 25th of this month, customers are looking for a place to vent their frustrations. Continue reading →

A Channel’s Manic Monday

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By Jason Menard

What are you doing Monday night? Hopefully you’ll have already been to the polls to cast a well-informed vote. So perhaps you’d like to spend a few moments during the evening of May 2nd to check out how the election is progressing?

May I invite you to tune into London’s A-Channel. I’ve been invited by local writer and tech guru extraordinaire Carmi Levy to participate in an exciting venture in support of the local station’s coverage. Continue reading →

Socialist Media or Capitalist Ideology? For Both Content Rules

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By Jason Menard, 

Consider it a classic conundrum between capitalist ideals and social(ist) media – but no matter with which side you affiliate, quality content will always rule.

I saw both sides of the spectrum today: London Free Press reporter Kate Dubinski wrote a piece about the citizen journalist which I found betrayed a more-than-a-little condescending attitude towards bloggers and the like. At the very least, she is guilty of not displaying the balance that she advocates as a benefit of the newspaper industry, painting an awfully wide swath with one brush. Continue reading →

Big Words Just Seem More Empty

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By Jason Menard

For the most part, business communications prefers to prefer quantity over quality. That increased volume of chatter is usually filled with hot air – and can explain why some companies ‘blow’ so much when it comes to social media.

One of the most exciting things about the social media revolution, to me, was that it seemed to be pushing companies towards a way of connecting with their clients and customers in a way that was more open and honest. It’s still a challenge for many businesses simply because, for years, there’s been a belief in the power of Biz Speak. Continue reading →

More than a Follower – Six Types of Twits

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By Jason Menard

Social media is still in its infancy – and like all infants, the various components of social media are growing and developing at varying rates. While adoption amongst the masses seems to be fairly well advanced, social media’s language skills are woefully underdeveloped.

Now this isn’t another tired old criticism of LOL-speak or the bastardization of the English language by textually active youth. What amazes me is that in today’s world – where people tend take offense to the slightest perceived insult – one social networking term has been allowed to stand without question:

Follower. Continue reading →