Tag Archives: NBL Canada

London Takes a New Name and Reveals its Red-Headed, Hoops-Playing Stepchild

By Jason Menard

For a city that’s trying to brand itself as the City of Champions, showing clear favoritism and treating an actual champion as the ugly red-headed stepchild is hardly winning behaviour.

The City of London recently decided to try branding itself as the City of Champions to coincide with an expected Memorial Cup victory. It sounds nice to say, but if you listen closely you’ll hear an echo as the name is totally hollow. Continue reading