By Jason Menard

Social networking can be a wonderful tool, but like any tool it needs to be used appropriately. It’s easy to make a façade look great, but it takes time and proper application of the tools to make the foundation sturdy – and that’s something that often gets lost in this instant gratification/first-to-post society.

It has created an interesting paradox: access to information has never been easier or faster; but access to context requires more effort than ever. Continue reading →