One of the dangers of social media is that everyone suddenly becomes a spokesperson for your brand. This danger is intensified when something is increasing the social temperature of an organization – like the inflammatory nature of a strike.

Look no further than the build-up to a potential strike by Canada Post. This is an organization that already takes a fair beating on its social media networks, including Facebook, from disgruntled customers. And now, with the drums beats hearkening a potential strike on the 25th of this month, customers are looking for a place to vent their frustrations. Continue reading →