Category Archives: Social Media

The “C” Word (Relax, it’s Only Christmas!)

There’s a lyric in Sloan’s Underwhelmed which states, “The point is not the grammar, it’s
the feeling.” And for many companies, that sentiment makes it tough to get sentimental during this time of year.

Do they use the “C” word? If they show Santa, will it offend the Christians? Do I acknowledge Kwanzaa? What about Hanukkah? Diwali? Continue reading

What I Said About Joe

By Jason Menard

I’m not a rube; I’m not a patsy; nor am I ignorant. Yet you wouldn’t know that because, according to some of the self-professed arbiters of what’s right in London, because I don’t think that Mayor Joe Fontana should be forced to step down, I must be one of the aforementioned three.

It seems many in this so-called London, ON Twitterverse (and it’s orbiting social networks) can’t get the simple fact that disagreeing with the motion asking for the mayor to step down does not directly equal approval of Fontana’s behaviour or the situation the city finds itself in. Continue reading

My Promise to the City of London

By Jay Menard

I’ve lived in London more than I haven’t. This, I feel, is a good thing. Obviously, having lived here for over half my life, I’ve seen a lot and have experienced the best and worst this city has to offer. And having lived elsewhere (Montreal) for almost half my life, I’ve had the advantage of stepping out of this bubble and seeing things from a new perspective.

I moved to this city in my youth and spend my teen years here. I left this city in my early 20s, like many others my age, leaving behind a London that we felt offered nothing to people of my age. I returned a few years later, older, hopefully wiser, and more appreciative of what the Forest City had to offer. Continue reading

Go Go Go Joe? That’s Not So Black and White

By Jason Menard

Right and wrong are supposed to be easy concepts. There’s supposed to be a clear definition of the two, but as has been illustrated by the allegations — and now charges — against London’s mayor Joe Fontana, various shades only serve to cloud our perceptions.

One would think that there are only two sides to this story: one side thinks that Fontana should temporarily step away from his position until the charges have been dealt with; the other side — including the mayor himself — feels that he’s been given a mandate and should continue in that role while the legal proceedings progress. Continue reading

What Happens in the Board Room Should Stay in the Board Room

By Jason Menard

When it comes to trying to connect with their audiences, business spokespeople need to paraphrase the old (and somewhat overused) Las Vegas tag line: “Whatever happens in the board room stays in the board room.”

Too many people – and this condition is not the exclusive domain of business types – are afflicted with the belief that using big words makes one sound smarter. There are many insidious reasons for why this started: from the Bullshit Baffles Brains theory to the “We Don’t Want to Tell the Truth, So We’re Going to Spend 15 Minutes Filling the Air with Empty Words” but what’s now happened is that good, solid, hard-working people have contracted this disease. Continue reading