Category Archives: Social Media

Narcissism, Exhibitionism? For Whom Do We Create?

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By Jason Menard

Would Narcissus tweet?

The answer is clearly no (we’ll get to that at the bottom), but the question is relevant when we look at our motivations for using social media.

Sure, there are those who choose to stay on the periphery of social media. They may check their Facebook accounts once in a blue moon, or watch the odd YouTube video. However, others of us are more involved in it – we actively update our Facebook profiles, Tweet regularly, post blogs, and share content across any number of platforms. Continue reading →

Canada Post Mailing it In on Customer Strike Response

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By Jason Menard

One of the dangers of social media is that everyone suddenly becomes a spokesperson for your brand. This danger is intensified when something is increasing the social temperature of an organization – like the inflammatory nature of a strike.

Look no further than the build-up to a potential strike by Canada Post. This is an organization that already takes a fair beating on its social media networks, including Facebook, from disgruntled customers. And now, with the drums beats hearkening a potential strike on the 25th of this month, customers are looking for a place to vent their frustrations. Continue reading →

A Channel’s Manic Monday

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By Jason Menard

What are you doing Monday night? Hopefully you’ll have already been to the polls to cast a well-informed vote. So perhaps you’d like to spend a few moments during the evening of May 2nd to check out how the election is progressing?

May I invite you to tune into London’s A-Channel. I’ve been invited by local writer and tech guru extraordinaire Carmi Levy to participate in an exciting venture in support of the local station’s coverage. Continue reading →

The Writer’s Lament

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By Jason Menard

Fishermen aren’t the only people who lament the one that got away. For those of us in writing/editing positions, the one that got away is not just a reality — it’s a daily fear with which we live every day.

The one that got away, for writers and editors, is the dreaded mistake. It’s the misspelled word, the misplaced letter, or — most recently in my case — the word that eluded the delete key in a sentence that underwent one-too-many revisions. Continue reading →

Nuclear Tragedies Show Power, Influence of Information

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By Jason Menard,

If there’s any question about the value of our Internet-dominated, 24-hour news cycle, look no further than the experiences surrounding the Fukushima Daiichi nuclear power plant and a similar event a quarter of a century previous.

For many of us, Fukushima provides us with an eerie reminder of our youth — and an opportunity to reflect upon how greatly the world has changed for the better in terms of sharing knowledge. Continue reading →