Author Archives: Jay Menard

5 questions with Jay Menard

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5 questions with Jay Menard (from Marketing in a Social Age)

This may be one of the most “heart” 5 Questions I have done.  By heart, I mean that Jay tells it like it is and that he’s not afraid to let everyone know what’s really important.  I hope you enjoy this one.
“By day, Jay’s the writer/editor for the Canadian arm of an international corporation. By night, he’s a corporate communications/social media consultant, hockey writer, and columnist. Superseding all, however, is the fact that he’s a husband and father of two…”

Keep Your Biases Where I Can See ‘em – Or Step Out of the Kitchen

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By Jason Menard

I like to keep the wackos where I can see them.

Call me strange, but I’ve always preferred to have racists and bigots, misogynists and misandrists, crackpots and whack jobs out in public. I’m not afraid of the guy who posts pro-NAZI propaganda on his Web site. Him I can avoid and at least I know where he stands. What scares me more are the people who keep their biases to themselves – they’re the ones that are the most dangerous because you never see them coming. Continue reading →

A Feather in Canada’s (Internet) Cap for the Future

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By Jason Menard

On-line public pressure may not only serve to pull the plug on a move to cap Internet usage in the Great White North; it may, in addition to serving as a cyber-feather in our collective caps for democracy, show how we can get people involved in the political process in the future.

Lazy, apathetic, disinterested voters have been both the bane and the boon of politicians for years – a bane to those interested in making change; a boon to those who are content with pushing their agendas through parliament before the masses catch on – but a recent kerfuffle in Canada has shown that there’s something that can be the great equalizer.

The Internet. Continue reading →

NHL’s Brightest Lights Won’t Shine without Essential Fuel – Intensity

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By Jason Menard

The NHL went deep into its bag of tricks this weekend trying to drum up interest in the annual all-star game. And while some of the ideas worked, overall maybe it’s time for this star to go nova.

I tried. I tried to translate the excitement and hype generated by the changes to the all-star format into actual interest in the game. I bought into the pond-hockey hype, but like many ideas, what worked conceptually failed miserably in the execution. Continue reading →

Bands Not Subject to Murphy’s Law for Glee

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By Jason Menard,

For a show called Glee, there’s certainly a lot of anger surrounding this show floating around the Internet — a lot of anger, but a stunning lack of common sense.

At the heart of it stands show creator Ryan Murphy, who taken up the standard for his show and, like a protective parent, is fighting back against those who don’t think his brainchild is the greatest thing in the world. In his crosshairs: Kings of Leon and Slash, formerly of Guns ‘n Roses. Continue reading →