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NHL’s Brightest Lights Won’t Shine without Essential Fuel – Intensity

By Jason Menard

The NHL went deep into its bag of tricks this weekend trying to drum up interest in the annual all-star game. And while some of the ideas worked, overall maybe it’s time for this star to go nova.

I tried. I tried to translate the excitement and hype generated by the changes to the all-star format into actual interest in the game. I bought into the pond-hockey hype, but like many ideas, what worked conceptually failed miserably in the execution. Continue reading