Tag Archives: women’s sports

Women’s Rogers Cup Double Faults with Beauty Focus

By Jason Menard

Anyone who has had the chance to watch women’s sports know that it is serious stuff. But the way the games are marketed, it’s hard to take the game seriously. And that will remain the status quo as long as those responsible for promoting the games focus on pulchritude instead of power, precision, and play.

The Rogers Cup tennis tournament is the latest example of what’s wrong with the marketing of women’s sports. Continue reading