By Jason Menard

The NHL went deep into its bag of tricks this weekend trying to drum up interest in the annual all-star game. And while some of the ideas worked, overall maybe it’s time for this star to go nova.

I tried. I tried to translate the excitement and hype generated by the changes to the all-star format into actual interest in the game. I bought into the pond-hockey hype, but like many ideas, what worked conceptually failed miserably in the execution. Continue reading →