By Jason Menard
A friend whose voice I respect on Twitter as one rooted in common sense and decorum recently attended a conference on growing her market. One of the takeaways, she Tweeted, was that the most common word heard at the conference was “collaboration.”
As in, collaborative efforts between organizations to foster growth; as in collaboration amongst different groups to maximize strengths and fortify weaknesses; as in collaboration to reach a mutually beneficial goal.
Collaboration: whether you’re talking business or politics, it’s almost always the solution.
Unfortunately, too many of us see collaboration — and its necessary ingredient compromise — as dirty words. Continue reading