By Jason Menard

Social networking can be a double-edged sword – especially if you represent a polarizing corporate figure in the world. Cut deeply by the results of its well-intentioned Twitter campaign, McDonald’s has the opportunity to carve out a positive future – but it all depends on how it responds.

On Jan. 18^th, McDonald’s posted a pair of Tweets from its @McDonalds account, both of which introduced the hashtag #McDStories. Continue reading →