Tag Archives: biz speak

Big Words Just Seem More Empty

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By Jason Menard

For the most part, business communications prefers to prefer quantity over quality. That increased volume of chatter is usually filled with hot air – and can explain why some companies ‘blow’ so much when it comes to social media.

One of the most exciting things about the social media revolution, to me, was that it seemed to be pushing companies towards a way of connecting with their clients and customers in a way that was more open and honest. It’s still a challenge for many businesses simply because, for years, there’s been a belief in the power of Biz Speak. Continue reading →

Some Businesses Need a Kick in the Assets

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By Jason Menard

To paraphrase John Hurt in the film The Elephant Man, “I am not a stakeholder, I am not an asset or a resource. I’m a human being. I… am… a… man.”

I’m Jay. Nice to meet you. However, if you go by the way businesses speak about its employees, one would think that people are no more important than the computer they’re working on, or the phone with which they’re calling you. Continue reading →

Blunting Our Greatest Tool

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By Jason Menard

Language is a wonderful thing. The very thought that you can string together completely random symbols and not only have them form a very real image in your mind, but all share that image with someone else is absolutely awe-inspiring.

After all, I can write c-a-t and you’ll probably have a fairly solid idea of the animal to which I’m referring. I can write those letters in seconds, yet convey a fully formed image. My other option would be to try to draw that animal. Maybe you’d get it right — chances are you’d be saying, “What’s that? A giraffe? A mongoose? A cowboy eating a hamburger on a pogo stick?” Continue reading →