By Jason Menard

You know the old adage about what you should call a spade? Well, run that tool through a marketing department and it’ll be time to call a spade an efficiency-increasing earth adjusting implement.

And in the case of a Toronto Star article that ran today discussing the Greater Toronto Airports Authority, the fog created by biz speak can run the risk of creating a tool that ends up doing the wrong job for its users. Continue reading →