Tag Archives: fans

NHL Fans – Once Bitten, Twice Shy

By Jason Menard

We’re officially now into summer. Do you know where your NHLers are? And, more importantly, do you care?

I know I don’t and that should concern the National Hockey League’s powers-that-be, because I’m exactly the type of person that they thought they’d never lose. But after a year without NHL hockey, I’ve discovered that I can more than comfortably live without it.

It’s a tragic story of lost love. In my youth, I’d faithfully watch the Montreal Canadiens whenever they were on T.V. I’d play organized hockey on the weekends and road hockey with my friends at every available opportunity. Regardless of whether I was on ice or on asphalt, I’d get swept away in my fantasy – my pre-teen bowl cut magically flowing majestically behind me like my idol Guy Lafleur as I broke down the wing.

And, as I got older and my sticks and skates went into hibernation, I’d still huddle by the radio to catch the nightly Habs’ broadcasts on CBC-French, rejoicing in unexpected Stanley Cups in 1985 and 1993, and suffering through the lows that followed. Moving back to Montreal, I rejoiced in the round-the-clock coverage that was available to me in both English and French-Language papers and radio!

As my son grew, he started to get involved in hockey as well. We own our matching Canadiens jerseys and I enjoyed teaching him the rules of the game, its history, and sharing those moments with him. Heck, my daughter would sit next to us saying “Go Habs Go,” almost from the time she started talking. Sure, at the time she thought every sport was hockey, but that’s beside the point.

But, when the lockout took that away, did we miss it? Not really. My son, who was a blossoming hockey fan, turned his interest towards other, more accessible sports, like basketball. And if we needed our hockey fix, we now were fortunate to have the London Knights close at hand.

Hockey just faded into the background. An inability to empathize with either side of the labour dispute simply left me apathetic towards the entire proceedings. And with that apathy came disillusionment. And, as a result of that disillusionment, years of goodwill and history were washed away.

Which leaves us back at square one. Like a lover scorned, I – and other fans like me – have that once-bitten-twice-shy mentality. Reports of potential settlements or progress in negotiations are greeted with nothing more than yawns or rolling eyes. The Canadian fan – once thought to be unflappable in its infatuation with the game – is now waiting to be wooed back to the game.

Essentially, our game broke up with us and, eventually, will want to get back together. But the question remains whether we will embrace it upon its return, or simply welcome it back, but remain stand-offish, not willing to commit that much of ourselves to a game again.

We’ve also found other suitors, more willing to consider our needs. In our parents’ and grandparents’ generations, sports – and specifically hockey – were culture-defining phenomena. They provided a shared experience that brought communities and cultures together. People with no common background or history could instantly strike up a conversation based on Gordie Howe’s exploits or Maurice Richard’s on-ice passion. Televised competition wasn’t as great as it is today and sport was an ingrained component of our lives.

Today we have more to distract us. We have more choice on TV – to the point where there’s probably a specialty channel that caters to your particular interest. We have the Internet, which can bring us to the farthest reaches of the Earth with just the click of a mouse. And we have more sports than ever starving for our entertainment dollar, and willing to do whatever it takes to get it.

Most importantly, we have grown to expect more from our entertainment suitors. Knowing that something else is just the click of a remote away, we’re more demanding of our entertainment providers. Shows that take extended hiatuses have difficulty retaining their audiences and fans grumble when too many repeats are shown in a row. Like any relationship, we expect regular companionship, consideration of our needs, and to be satisfied.

The NHL may have left us, but hockey fans haven’t sat by the phone, pining away for that phone call. We’ve loved, lost, and moved on. We’ve found other, often more rewarding, things to occupy our time. And we’ve learned – most importantly – that we can live without it.

Will fans eventually come back? There will be the die-hards who are so starved for hockey’s affection that they’ll come running back, forgiving all that’s gone on in the past. But there are others, maybe even the majority of people, who will be more wary of hockey’s return.

That bloom of first love has been lost forever and, no matter how hard hockey tries to woo us back, it may never be the same as it was. We, as fans, have moved on and we expect more.

2005 © Menard Communications – Jason Menard All Rights Reserved

The Hockey Strike is the Fans’ Fault

By Jason Menard

So the NHL and the NHLPA have decided that since they can’t share the big ball of wealth that they’ve got to play with, they’re simply going to pack up and go home.

Everybody who is passionate about the sport seems to have an opinion about who’s to blame in this mess. There are those railing on about the greedy players and others talking about the mismanagement of the owners. And then the common refrain is heard, “The only one’s who are really suffering are the fans!”

Ah, but the fans are not as innocent as they have been portrayed. In fact, the fans are probably as much to blame – if not more – than either the owners or the players for this mess. The fact of the matter is that, despite increased ticket prices, indifferent treatment by both players and owners alike, a poorer quality game, and exorbitant rates for everything from parking to souvenirs to refreshments at an arena, the fans continued to go to the games, drop their hard-earned coin, and pay these salaries.

We, the fans, have become enablers for the very activity we despise. I’ve been asked by many non-hockey fans why teams charge so much for (insert item here: tickets, apparel, beer), and my simple answer has always been, “Because they can.” They’re simply charging what the market will bear and, unfortunately, the market’s been willing to bear too much.

I’m no economist, but I know that if someone was willing to pay me a million bucks to write a column, I’d be typing so fast my fingers would bleed! The word no would be out of my vocabulary for a while, in this case. So why do we begrudge the owners for charging top dollar for what’s essentially junk?

People across this great nation of ours lament the poor quality hockey to which we’re subjected. Their love of hockey is more rooted in the past than any sort of present. But still, instead of showing their dissatisfaction, they continue to flock like lemmings to the Air Canada Centre, the Bell Centre, or any other steel and glass hockey shrine (usually one that’s been funded by taxpayer dollars.)

There’s a lot of talk about the lack of fan interest for the southern US teams. But can this really all be attributed to a lack of interest? I think we should actually be proud of those fans who aren’t allowing themselves to be ripped off! They’re putting their money where their mouths are. Why pay for a product that’s inferior?

We’re the ones that are held hostage by our passion for hockey. You wouldn’t think twice about not going to a restaurant that charged you top dollar for poor quality food, but asking you to give up those cherished season’s tickets is akin to asking you to give up your first born! It’s only those of us in the “traditional” (which I believe is a euphemism for gullible) hockey markets who chose to ignore the product, the service, and the entertainment value, and shell out more and more of our hard-earned money each year. Maybe the time has come to look at our collective ravenous appetite for hockey and temper it with some common sense.

Now that the NHL is gone, hopefully these same people that are outraged by the owners’ and players’ actions will now support other options like Junior and University hockey. The excitement is building for the Memorial Cup. Fan support of the Knights has never been higher and this should happen right across this great land of ours. True hockey fans should stop worrying about what they’re missing, and discover what they’ve missed for all these years. Junior Hockey (or AHL, or any number of leagues) provides entertaining hockey at a fraction of the cost.

Support these leagues, and even after the NHL comes back with their empty apologies and hollow statements of love, continue to support them. We live in a market-driven society. When we stop paying the prices that these teams demand and, instead, give our money to a more affordable option, then the NHL will get the point.

Then ticket prices may start coming down. Then a beer may not cost you a second mortgage. Then maybe we’ll be as smart as those fans in the Southern U.S.

2005 © Menard Communications – Jason Menard All Rights Reserved

A Canadiens’ Fan in a Maple Leaf World

By Jason Menard

It’s at this time of year that I can really relate to Kermit T. Frog when he woefully sang, “It’s not easy being green…”

You see, I bleed the blue, blanc, et rouge of the Montreal Canadiens in a Toronto Maple Leafs world. You may not have noticed us, as we tend to gather in small groups, in living rooms with the blinds drawn, to commiserate over the fact that fate has dealt us a geographic blow.

But once in a while you will catch the more intrepid members of our community at your local pub, gathered around what invariably ends up being the smallest TV in the joint, tuned to SRC, watching our beloved Habs take flight. While around us – the flickering glow of the numerous big screens tuned to Hockey Night in Toronto – er, I mean, Canada, illuminate the faces of Maple Leaf fans who sit, or stand, in reverence of the boys in Blue and White.

But look closer at those Canadiens fans and you’ll notice the slight differences between them and their Maple Leaf brethren. They display an air of serenity and poise, but are very careful not to show it.

Some may say that it comes from the hypnotic effect caused by watching Jacques Demers’ inhuman number of chins wiggling during intermission. And while it’s true that we don’t have the pomp and bluster of Don Cherry to wake us from our reverie, the disposition of a Montreal Canadiens fan comes from one thing, and one thing only – success.

Each year Toronto Maple Leafs fans in the area whip them up into a frenzy of anticipation believing that this, finally, will be the year! With every goal for and goal against their mood swings faster than Benny Goodman on amphetamines. And each year they plunge from the euphoric highs of a series win to the inevitable despair that comes with their ouster from the Stanley Cup playoffs.

And those Montreal Canadiens fans? We try to suffer our defeats with dignity. But woe is the Habs fan whose allegiances are exposed to this Maple Leaf-dominated world. Like vultures circling a dying carcass, Leaf fans have in recent years feasted on the Canadiens misfortune.

What is that old saying? Oh, yeah, misery loves company. Taking their cues from their spiritual leader, Grapes, Leaf fans have delighted in bombarding their Canadiens-loving cohorts with bravado. Feeling that ridicule combined with volume can fill the void caused by their own lack of post-season glory.

“Theodore couldn’t carry Belfour’s jock strap! Our Swedish captain is totally better than your Finnish captain! Domi would have kicked Ribeiro’s butt if he tried that diving trick on the Leafs!”

And yet that wry smile never leaves the lips of the Canadiens’ fan. Like an internal mantra, the Habs fan takes solace with thoughts of the great Russ Courtnall for John Kordic trade, the Harold Ballard years, the Maple Laffs moniker…

But most of all, the Habs fan finds comfort in the Cups. We draw our strength from generations of success. While Leafs fans hold fast to the thought that “if the refs only called a penalty on Wayne Gretzky…” and what might have been, Canadiens fans can take comfort in countless memories of sipping from Lord Stanley’s mug.

Sure the recent years have been lean, which is what makes this year’s playoffs all the more exciting. So go ahead and fly your flags from your car, flood the street in celebration of a first-round win, shout from the top of your lungs that this is THE year! We Habs fans will smile in bemusement at your desperate need for success and validation.

So as we enter the second round, and as the Maple Leaf bandwagon groans under the weight of ever-more people jumping on as it lumbers along to another early tee time, we Canadiens fans will simply enjoy watching you take that ride. Early-round success? We’ve been there and done that. Wake us when the parade’s being planned.

And if all else fails, we can always fall back on the line: “At least we’ve won our Cups on colour TV…”

2005 © Menard Communications – Jason Menard All Rights Reserved