Storm Clouds on CFL Horizon

By Jason Menard

Look off in the horizon Canadian Football League fans. That faint patch of grey out there could be storm clouds brewing. And while the threat of inclement weather is often worse than what develops, a proposed new professional football league south of the border could eventually rain on the CFL’s parade.

The most recent edition of Play, the New York Times’ sports magazine, featured an interview with Bill Hambrecht who is spearheading a campaign to start a rival football league – the United Football League – designed to combat the National Football League’s monopoly on the sport in the U.S.

Unfortunately, if this battle ever comes to fruition, it is CFL fans who are going to be caught in the crossfire.

There have been other contenders in the past who have shown themselves to be nothing more than pretenders in the long run: the USFL, the World League of American Football, the much-maligned wrestling-inspired XFL, and even the niche Arena League. All came in full of pomp, circumstance, and bluster ready to bring the NFL to its knees with their new business models, style of game, or atmosphere. And they all, in varying degrees, fell by the wayside.

But this one seems different. Maybe it’s because there are already some big names attached: Google’s Tim Armstrong is on board at the league level and Maverick (and maverick) owner Mark Cuban has pledged support for the league and may take the league’s Las Vegas franchise. Or maybe it’s because the business model is appealing to the fans – the club is evenly distributed between its owner, the league, and fans who can purchase one-third of the franchise through buying shares in the team.

Or maybe because the talent is out there – and those would much rather be showcasing their wares in cities like San Antonio, Las Vegas, and Los Angeles than Regina, Calgary, and Hamilton. And if there’s a viable business plan out there that would facilitate the jump to the brighter lights and bigger cities south of the border, it would be hard for any CFL player – American or Canadian – to resist the call.

In fact, the article expressly stated that while the new league, with its salary cap and financing, wouldn’t be able to afford the elite players and prospects, they would be able to make financially compelling offers to its targeted demographic – the players on the lower rung of the NFL roster, practice squad players, Arena leaguers, and CFLers.

The CFL has been on an upswing for a few years now. Talented players stock each and every roster. Fans in Montreal, Toronto, and Vancouver are embracing the league in much the same way as those in Calgary, Edmonton, Winnipeg, and Regina always have. The depth and quality of the league’s Canadian content continues to improve and it has been complemented well by talented American-born players. But what’s fuelled the CFL’s engine is the steady stream of players who are just not good enough to make the NFL. The fact that the CFL is a de facto minor league that allows players entering their option years to fly the coop for the smaller fields and bigger paycheques south of the 49 th has also been appealing for American college football grads looking to audition for a future role.

But let’s face it. If you’re a Texan, playing at the University of Texas, where would you rather go when you college career is finished? San Antonio or Saskatchewan? The NFL doesn’t have a presence in 21 of the top 50 markets in the U.S. Those are attractive destinations for anyone looking to play professional football – and those are exactly the cities in which the UFL is looking to set up shop.

The CFL is a great league and it’s a great game, but it’s nothing without the talented players that populate its roster. If a start-up league is able to offer a more financially lucrative option for players – one in which they’re playing on American network TV instead of the CBC – the CFL’s rosters would be decimated.

Unfortunately, there’s little the CFL can do but wait and hope that this league falls by the wayside, just like the others before it. In fact, the best thing for the CFL would be if the UFL decided to take on the NFL directly. The NFL juggernaut has shown remarkable efficacy in mercilessly squashing its direct competition, and would respond in kind to a direct assault.

But if the UFL decides to play it smart and complement the NFL as opposed to compete, then those storm clouds over the CFL’s horizon will continue to grow and get darker. And when the rain finally comes, something is bound to get washed away.

2007© Menard Communications – Jason Menard All Rights Reserved

Delusions of Culinary Grandeur

By Jason Menard

I’ve discovered that the greatest thing those TV cooking shows serve up are delusions of culinary grandeur in people like me. But for every cooking nightmare they spawn, they’ve also helped to foster a dream-like world of excitement, flavour, and exposure to a world of food influences.

I admit it. I’m a Food Network addict. I can while away countless minutes watching any manner of food presentation on television. From Giada De Laurentis to Anthony Bourdain, from the Iron Chef to the Surreal Gourmet, I’m hooked on the concept of food preparation – and now I’ve deluded myself into believing that I can emulate what I see on TV.

After all, it seems so effortless. The fact that these people have honed their craft through years of slogging through the culinary trenches doesn’t seem to register to the average viewer like me. If we view it, we can do it.

Maybe I’m hearkening back to my youth, when Martin Yan would exhort, “if Yan can do it, so can you!” Of course, back then I was content to let mom and dad handle the cooking duties, so that latent passion for cooking lay dormant for many years. Even in my university years, when long days working at the student newspaper meant take-out took precedent over home cooking my idea of cooking was to pour some salsa over a chicken breast. When I got married, my wife ruled the kitchen – although I was a willing assistant who had my own set of meals in the rotation.

In the end, necessity truly is the mother of invention. And its father is clearly access to information. A few years back, my wife and I were involved in an accident that has left her with severe pain issues. As such, I’ve gladly taken up the slack in the kitchen and the Food Network has fuelled my delusions of culinary grandeur.

A recent meal? Tandoori chicken with saffron-infused basmati rice. If the ends justify the means, then the meal was a success – but the process of preparing the meal certainly didn’t come off as smoothly as the Man-Made Food broadcast made it seem it would. And that’s often the case. Exotic ideas that celebrity chefs pull off with flair and élan often don’t have the same sense of romance when you try to transfer that experience from the television screen to the dining room table. Yet despite the challenge (and the mass clean-up that resulted), I know I’ll be back in the kitchen trying out something new.

But at least I’m not alone in this passion. It seems that our increasing access to culinary television has broadened our perspectives on food as a whole. Meals and presentations that were once the exclusive domain of high-end restaurants have been demystified and made accessible to the average family. Ingredients once considered exotic are now commonplace on the local grocery store’s shelves.

Best of all, people are no longer will to settle for the status quo. My generation has truly embraced the foods and influences of a broad spectrum of cultures and our palettes have been improved because of it. We grew up in a Canadian society that was becoming increasingly multi-cultural. As such, we were able to take the staples we grew up with and accent them with ethnic influences that we were comfortable seeing as they were the ones our friends were growing up with. For us, it wasn’t about experimenting with food – it was about embracing our peers’ cultures as we embraced them as friends.

And we’re seeing that change commercially as well. Where not all that long ago Italian and Chinese restaurants were considered ethnic, we’re now inundated with a delectable panorama of dining options ranging from Lebanese to Peruvian to Ethiopian to Indian. Our culinary passport is now only restricted by our own threshold for experimentation!

So as our cultural influences expand, we’re introduced to new influences in our food. And then when you combine the proliferation of food-based television designed to make cooking accessible to the masses, you have an equation that allows average guys like me to believe that cooking for my family can be an event, not just a chore.

In the end, not all experiments turn out well, and I’ve had my fair share of disappointments. That will happen when one’s aspirations exceed one’s talents. I know I’ll continue to grow in the kitchen. Already I’ve come leaps and bounds – moving from dry chicken with salsa to hand-made Chicken Kiev or Marsala dishes. But the great thing is that there will never be a point where we’ve done it all.

There’s always room to grow, there’s always room to learn. Too often we shovel our food down without appreciating it. We take for granted what we’re eating, when we should be savouring it. And if food television has taught me anything, it’s been that food should be an experience.

So I’ll continue to emulate what I see on TV. After all, the worst thing these delusions of culinary grandeur can bring is a failed cooking experiment. But the potential reward that comes from making food an experience is one that my family and I can enjoy for years to come.

2007© Menard Communications – Jason Menard All Rights Reserved

Canadian Hockey Vultures Forgot Their Pain

By Jason Menard

Canuck puck-heads need to take a deep breath. After all, circling like vultures isn’t an endearing character trait – especially when the prey is far from dead.

The announcement that Canadian billionaire Jim Balsillie has taken the first steps in purchasing the Nashville Predators has sent numerous Canadian hockey fans into apoplectic fits of joy. Already the debates have started: Hamilton or Kitchener/Waterloo? How soon? Where will they play? Copps Coliseum or a yet-to-be-build hockey palace in the K/W region?

The only problem with that scenario? The Predators are still in Nashville and could be for the foreseeable future.

There are a number of contractual obligations that can continue to bind the Preds to the city of Nashville. The much-ballyhooed out clause that could see the club pack up and move after next season can be negated by the current ownership executing a cure clause in the contract that would compel the city to ensure an average paid attendance of 14,000. That’s hardly an overwhelming burden for the city since the club averaged 13,815 spectators last season.

But therein lies the rub. The Predators have some of the lowest ticket prices in the league and had one of the best clubs during the regular season. With all those factors going for them they were only able to draw less than 14,000 fans. What’s to be expected from the fans who may, rightly or wrongly, feel that the club’s on its way out the door sooner or later? If fans won’t support a winner, how will they react to a franchise that is widely believed to be looking for greener pastures?

Or maybe, just maybe, Balsillie will play the role of responsible owner, cultivate a fan base, and invest in drawing local fans to the rink. After all, he’s a business man, and it’s only good business to see your investment pay off. With an established arena, a small-but-dedicated pocket of fans, and a general lack of competition on the professional sports landscape (the NFL’s Tennessee Titans the noted exception), Balsillie is further ahead than where he would be moving this franchise to Canada.

Unfortunately, Canadian hockey fans have infused their desires into their perceptions of Balsillie’s actions. Many Canadians want Balsillie to bring a franchise north of the border. Many Canadians want hockey to fail in the Sun Belt. And many Canadians want to hearken back to a better time.

Too many hockey fans are stuck in the past and are now engaging in a disgusting display ofschadenfreude. They want hockey to fail – no matter how that will impact fans south of the border.

They forget the pain they, themselves may have experienced. The anger over the loss of franchises in Winnipeg and Quebec City is still felt today and colours their perception of the league. Yet the contradiction here is that the very action that they despised over a decade ago – taking a franchise away from a small, but dedicated hockey fan base – is the very same strategy they’re firmly behind today.

Sure, Nashville may not have the tradition and societal attachment that cities north of the border may have for hockey, but that’s no reason to hope for something to fail. After all, this is our game and what greater pride can we have in it than to see it succeed in non-traditional markets?

We all would love to see NHL hockey returned to places like Winnipeg, Quebec City, and Hamilton (interestingly enough the NHL’s Hamilton Tigers, which ceased to exist in 1925, came into existence as a transfer of the Quebec [City] Bulldogs), but we shouldn’t be frothing at the mouth to wrest the franchises away from areas that we deem unworthy. We Canadians love to get indignant when told that cities like Montreal, Toronto, and Vancouver are small markets unworthy of NFL, or in some cases NBA or MLB franchises, but we seemingly have no problem being supercilious and looking down at southern regions unworthy of our beloved sport.

Let’s hope that Balsillie makes a go of it in Nashville and the sport enjoys unprecedented success. Personally, I’d rather see my beloved sport recognized world-wide for its greatness – and that means seeing it succeed south of the 49 th, instead of jealously guarding my game in my own backyard.

If after a couple of years of solid effort, the fans and business interests in Nashville continue to reject the Predators, then by all means Balsillie should be free to move the club wherever he likes. But while Hamilton, Kitchener/Waterloo, Quebec City, and Winnipeg are all out there as options so too are Las Vegas, Portland, Milwaukee, Cleveland, and Kansas City.

We all want more hockey back in Canada, but hovering over a franchise that’s not even in its death throes is a little unseemly. Maybe Canadians should remember the pain that losing their franchises caused before they’re so eager to inflict that same trauma on someone else, just because we deem them unworthy.

2007© Menard Communications – Jason Menard All Rights Reserved

Celine Dion? Kitaine, Not Evil

By Jason Menard

May 2, 2007 — We get it. Many of us hate Celine. But can we get some perspective on life. After all, as much as you may dislike her music, there’s no way in the world she should be listed as Canada ‘s worst person.

Sure, maybe the thought makes you giggle. But let’s get a grip.

A recent interview with the president of Canada’s National Historical Society, which publishes a history review called The Beaver and is the source of this Worst Canadian poll, indicated that Celine is amongst the candidates along with former Toronto Maple Leafs owner Harold Ballard and serial killer Paul Bernardo.

Heady company that shows many of us aren’t thinking with our heads.

OK, Maple Leaf fans are prone to hyperbole — the natural by-product of overinflating their expectations before the NHL season starts and having them overwhelmingly shattered when another playoff season goes down in flames. So one can forgive them for living in their own little world, unable to see the bigger picture.

But, and I can’t believe I’m going to defend her here, what has poor Celine done to be lumped in with vicious scourges on our society like Paul Bernardo? There’s having fun and then there’s being cruel.

Sure, some of you may find Celine’s warbling cruel to your ears, but you can always turn it off. Personally, I like French Celine, can’t stand English Celine. Yes, when she comes on the screen, I sit with my wife and enjoy mocking her (Dion, not my wife) just as much as the next person, but I certainly don’t harbour any ill will towards her.

After all, what is Celine guilty of? Beating her chest maniacally during a song? Trying to channel Elvis in her embarrassing collection of poses she engages in? To the best of my knowledge, Celine is guilty of nothing more than having bad taste and having the money to indulge in her excesses ‘ no more than the aforementioned King of Rock and Roll did with his Jungle Room and fried peanut butter and banana sandwiches.

There’s a French word that doesn’t translate well into English, but sums up Celine perfectly –kitaine. It’s more than tacky, it’s not quite White Trash, but it’s a combination of things all rolled up into one leopard-print package. The Las Vegas wedding being carried in by manservants? Kitaine. The twisted rock faces she makes while singing? Kitaine. But since when has being tacky been grounds for hatred?

Is it because our fair Celine flew the coop south of the border to make her riches? Well, she’s not the first and certainly won’t be the last — and there’s hardly the same venom for Avril Lavigne and Neil Young as there is for Dion. We only validate our artists after they make it big south of the border anyways, so who’s to blame her for chasing the dollar signs while being able to stay with her child? Not me.

Is it because she’s prone to overindulgent ballads? Is our anger towards Celine nothing more than the grumpy effect that we have once the saccharine levels retreat from our bodies after hearing the latest sweeping melodramatic song over the airwaves? Is it nothing more than a result of us coming down from a sugar high?

Most likely, it’s a combination of all. She’s an easy target, who — Mr. Magoo-like — seems to stumble blissfully unaware of the trail of fromage she’s leaving in her wake. We love to tear down our stars ‘ especially those who seem to revel in being able to indulge their fantasies to such a great degree.

Yes, there are many reasons to dislike Celine. But I’ve yet to find one reason to hate her. And there’s certainly no reason to lump her in with company like Paul Bernardo.

The Beaver contest is looking for those who have had the most malign influence on The Great White North. Other than her aural assault — which is easily avoidable — Celine’s pretty much been a benign influence on this country. Now, for some she’s a benign tumour, for others she’s a shining star.

But in no way, shape, or form should she — or any other entertainer or athlete — be considered for this list. They’re entertainers, but you don’t have to be entertained by them. And just as much as this list is entertainment, there comes a time when being too frivolous is just as bad as taking things too seriously.

2007© Menard Communications – Jason Menard All Rights Reserved

CFL Entry Draft? Woe Canada

By Jason Menard

If the National Football League entry draft is a two-day information orgy, then the Canadian Football League’s version is more akin to a teenager’s first time in the back of a car – unmemorable and over before you know it. But, in both cases, it’s all about passion – a fact that the CFL’s brass and TV executives should take into strong consideration.

Sure, it’s not fair to compare leagues. It’s not even a matter of comparing apples and oranges. They’re both potatoes – just one league is known as small potatoes and another is the province of Prince Edward Island . Unfortunately, when you decide to run your draft in the same week as your south-of-the-border brethren, then you’re inviting those comparisons. And, in this case, the CFL gets mashed.

It’s too bad, really, because there are a significant number of people out there – at least those north of the 49 th – that consider the CFL game superior to that played in the United States . Sure, the quality and size of athletes may differ, but 12-man football, played on a wider field has more than its share of converts.

And ask CBC how much they love the Grey Cup! They’re consistently amongst the top-rated broadcasts on Canadian television. The interest, albeit intermittently, is there. So why does the league feel the need to scrimp when it comes to promoting its future.

NFL fans pore over Web page after Web page, searching out the most obscure facts about a player their team may pick in the seventh round. Major sports news outlets dedicate copious resources and staff to not just cover the event, but build it up into the orgiastic frenzy it becomes. Overhyped? Probably. But it’s an event that sells hope, promise, and potential for a brighter future for all of the league’s clubs.

The CFL’s draft? Well, fans will have to head to the Web to catch it, because there’s no TV. Not that there’s anything to see. While the NFL brings its decision-makers to a central location and ensures that most of the potential top prospects come along for the ride, CFL franchises participate in a conference call to select their future crop of Canadian stars.

Efficient? Yes. Compelling viewing? Only for those who like to watch paint dry.

There is interest in the CFL in this country. A former football wasteland like Montreal now is one of the league’s model franchises and the game is a hot ticket in a city that, arguably, has significantly more entertainment options at its disposal than any other Canadian metropolis. Toronto , under the amiable Pinball Clemons, has begun to make a comeback – no doubt buoyed by the club’s recent successes. And TSN’s Friday Night Football broadcasts are a staple of the network that offers a visual representation of the potential that exists league-wide.

So why not take a chance and highlight some of our young Canadian talent on a day where the future of the league is being decided? In the short-term, you may lose money – but this is an investment in the future of the league. The seeds of interest sewn today will grow into a passion for anyone who loves the game of football.

One of the problems is the CFL draft is about Canadians. These players form the backbone of the league, due to its import cap, but are often chosen from less-sexy positions like offensive and defensive line and linebackers. In large part, the marquee talent – especially quarterbacks and running backs – is culled from U.S.-bred players who weren’t able to crack an NFL franchise.

Yet, these very players who are being drafted are the same players that many future fans go to school with, or live in the same community as. There’s an innate interest for fans of a university’s football program or members of a community in watching one of their own succeed. And when that affinity is set up right from the outset, then a reason to watch the games themselves becomes vested in these people, who very quickly will become fans.

And there’s a chance to sell the storied history of our great game. Players play, but people sell, and getting to know the faces behind the mask and the innovators behind the game will enable people to grow more attached to the game.

We’re seeing what the seeds of interest have sewn in Quebec . Their minor league football program – in large part prompted and supported by interest in the Montreal Alouettes – is one of the finest in the country and has produced a university powerhouse in Laval . That same passion could be stoked across this great land of ours.

Expansion is a wonderful thought, and there are many reasons why there should be a team in Halifax , Quebec City, or even London or Kitchener . But the foundation for that future growth must be cemented in passion. If there’s a hunger throughout the country for the game, then delivering the product gets that much easier.

It’s all about stoking passion — so how about letting fans be voyeurs on the future?

2007© Menard Communications – Jason Menard All Rights Reserved