Category Archives: Sports (MC Archive)

Sports columns that appeared on Jason Menard’s previous Web site, Menard Communications.

The Fall of the USSR, the Fall of a Rivalry

By Jason Menard

For one day, on an ice rink outside Red Square, the embers of a faded rivalry will be stoked again, and memories of that passionate time will be rekindled.

As a hockey-loving Canadian youth, few things were more intense and more passionate than the Cold War-era U.S.S.R.-Canada hockey rivalry. One could argue that while the world in general may be a better and safer place since the fall of the Soviet Union, hockey itself is poorer for the loss of that rivalry.

So that’s why it is with fond appreciation that I look forward to the Dec. 9 th showdown between Russian hockey greats and retired NHLers. It will be a contest that features the reunification of the KLM line, Vladislav Tretiak in net, and Slava Fetisov and Alexei Kasatonov patrolling the blueline once again.

In general, I avoid old timer’s games like the plague, preferring to remember these greats as they were in their prime, not the lumbering, diminished versions that lace up the skates now. This event may be different. Of course, the memories of that time are different.

Growing up in the latter part of the Cold War, when nuclear proliferation was at its peak, the Soviet Union was an enigmatic country arousing both fear and interest. I was born a few months late for the Canada-Russia Summit Series in 1972, but its ramifications resonated in our family. In fact, to this day I possess an audio cassette recording of that final game, made for me by an uncle (and featuring a great-grandfather – unfamiliar with the concept of replays – getting extremely excited at the 7-0 blowout to start the game, instead of realizing it was just highlights from previous game action.)

I grew up knowing about names like Tretiak and learning about the greatness of Valery Kharlamov. When I was old enough to have memories of my own, the next wave of Soviet greats was dominating international competition: Vladimir Krutov, Igor Larionov, and Sergei Makarov.

It was a different time. Now, the NHL is a veritable melting pot featuring the best from around the world. For my own children, the existence of Russians, Czechs, and Slovaks in the league is the norm. And, as such, international competitions, while exciting, aren’t infused with the same level of passion that those earlier series were.

In the 80s, it was different. We didn’t know the Russians. We weren’t allowed to see them as real people. To us – especially the youth – they were cold, calculating, perfect hockey-playing machines. We knew our own Canadian boys, faults and all. And we bought into the mystique that Canadian grit, heart, determination, and passion could conquer precision, deft passing, and discipline.

Often it did. And when it did, it wasn’t just a victory for a team. It was a victory for a way of life.

As youth, we were convinced that nuclear warheads were pointed at our cities. We engaged in now-bizarre drills that involved us sitting under our tables with our heads between our legs. We read about people who had created fallout shelters. We watched The Day After and Red Dawn (did I just voluntarily admit watching a Patrick Swayze film???). For us, “the button” was very real, and we grew up knowing that the end of the world was an event with the potential of happening in our lifetimes.

Our ignorance and fear of another group of people – fuelled by the fact that we were kids and didn’t take the time to learn any better – added to the mystique of our Soviet counterparts. We suspected them of conducting nefarious scientific experiments to improve performance in their athletes (à la Ivan Drago in Rocky IV). We watched in anger as Soviet Bloc referees showed blatant preferential treatment to the other guys. And we bought into the whole us versus them concept of sporting competitions (also fuelled by various Olympic boycotts.)

In the end, the games were far better simply because of the passion surrounding the game. When was the last time we were truly invested in the outcome of a hockey game like that? Sure, the recent Olympic and World Junior Championship victories have been fun, but they’re hardly memorable. Instead of a celebration of a defeat of an ideological opposite, it’s just a victory of our jocks against their jocks – who we now realize aren’t all that different.

Now 33 years old with a little more worldly knowledge, I know that people are people – and they always have been. I know that, in general, people everywhere want the same things out of life and that they shouldn’t be tainted by the colour of their political system. But back then – back when I was a gullible youth willing to believe what the world around me was telling me – I believed that the Soviets were different, mysterious, and dangerous.

That’s why watching this game will be so enjoyable. It’s a different time. The players will probably laugh and joke, embracing each other and the game they share. And it will be all the more poignant considering how different things were just two decades ago when many of these players were in their prime.

The on-ice camaraderie will show how much better and more tolerant the world is – at least as it relates to Canadian-former Soviet relations. And while we will celebrate a better world, I’ll also pause to remember how much greater the rivalry used to be.

After all, in the case of world relations as they relate to on-ice conflict, ignorance truly was bliss.

2006© Menard Communications – Jason Menard All Rights Reserved

Grey Cup Start Time One Day Too Late

By Jason Menard

There’s nothing wrong with competition. The problem comes when you’re throwing away your best stuff against something that’s way out of your league.

The Canadian Football League, an entity that seems to succeed from time to time in spite of itself, will broadcast its annual showcase event on Sunday, with the playing of the Grey Cup final between the B.C. Lions and the Montreal Alouettes. Of course, with a 5:00 p.m. start time, the game will be up against the Detroit Lions versus the Arizona Cardinals, the Seattle Seahawks facing the San Francisco 49ers, and a marquee match-up featuring the Dallas Cowboys hosting the Indianapolis Colts.

Sure, the Grey Cup will pull in its standard numbers, but how much better could they be if they stopped playing David to the National Football League’s goliath each and every week? There’s absolutely nothing wrong with learning when and where to pick your fights, but the CFL brass continues to fight a battle it can’t win, when an easier – and more profitable – solution is at hand.

Sundays are NFL days for football fans. Sure, there are those hardcore CFL fans who will choose to watch their beloved league over any gridiron competition. However, by continually matching CFL games against NFL competition, the league’s brass is missing an opportunity to attract new fans to the game.

Football fans love their sport. South of the border, Friday nights are dedicated to high school games, Saturday’s are the domain of the collegiate ranks, and the NFL rules Sunday. And while the CFL has a die-hard contingent of regular fans, for the most part Canadians aren’t as invested at the high school or university ranks. U.S. college programs can fill 80,000+ seat stadiums. Canadian colleges consider 3,000 fans an outstanding gate. High school sports south of the 49 th are broadcast on TV; here you’ll have to trek to your local school to peer through the gates. But instead of condemning fans’ lack of support for the amateur ranks, it’s high time the CFL take advantage of the time that’s available to them and make a play for the viewing public.

In the States, the NFL shies away from Friday and Saturday broadcasts because they don’t want to undermine the popularity of amateur sports. They know that the popularity of those levels eventually acts as a free feeder system for the professional ranks. In Canada, the opposite must happen. Instead of developing grassroots support, the CFL must establish the professional game as the ideal, towards which younger people will be drawn.

Some people get it. TSN has created a very successful franchise in Friday Night Football. It’s a popular broadcast and it serves as a forum for attracting football fans – not just CFL afficiandos – north of the border. We need more of this thinking, not less. The CFL needs to understand that Sundays are taken. The last three games of the year – arguably the most compelling matches of the season – are broadcast head-to-head against NFL competition. Sure, you’re going to retain the same audience as always, but you’re missing out on an opportunity to showcase your wares to an even larger demographic.

Play these games on Saturday. If the CBC gets its act together, they could anchor a Grey Cup broadcast with two compelling all-Canadian match-ups on Hockey Night in Canada. Promote the hell out of it as a celebration of Canadian sport! Start hyping the event weeks in advance and cross-promote on various network shows. Essentially, capture the eyes of those for whom the CFL is not a regular part of their viewing diet and stoke the fires of hunger for the event!

Unfortunately, the same people who have made the Grey Cup a tradition in their living rooms will continue to do so. Those others, for whom the NFL remains the Holy Grail, will not choose an unknown commodity over the product that they’ve confirmed that they enjoy. And save for a Janet-Jacksonesque slip by Nelly Furtado, the CFL’s marquee game will represent another opportunity lost.

The CFL’s decision to force people to choose between sports is a losing cause. This year, many people will be tuning in to watch the Colts continue their quest of perfection. Then they’ll transition into a Sunday night game that’s been bolstered by the NFL’s decision to permit flexible scheduling – thereby ensuring that a compelling match-up will be shown on their prime time schedule.

Those fans are spoken for. But what are they doing on Saturday afternoon? If they’re hungry for football, and the game’s marketed correctly, is it not conceivable that some of them may tune in for the Canadian league’s most important event? And what’s the worst that could happen? Some of them may actually enjoy the game. The CFL is an exciting product, featuring talented athletes playing a dynamic version of the game. Many people, in fact, think the Canadian game is the better version overall – so why not expose football fans to this event without making them actively stray from the brand to which they’ve been loyal?

Perish the thought. Marketing a great game to a football-hungry audience at a time where there’s no similar competition? That makes too much sense. Of course, for a league that stumbles upon success in spite of itself, the easy road is never the one taken.

2006© Menard Communications – Jason Menard All Rights Reserved

Matsuzaka Deal Shows Money Trumps Brains

By Jason Menard

When teams show that they have more money than brains, is it any wonder why people can’t relate to the sport of baseball anymore? This is especially true when the cost of that lunacy ends up being paid by the average fan.

The latest example of finances getting in the way of synapses firing normally is the decision of the Boston Red Sox to throw away $51.1 million in a bid to sign Japanese pitcher Daisuke Matsuzaka. Mind you, that’s essentially a $51.1 million transfer fee – that doesn’t even include the player’s actual salary.

Now, Boston only has to pay the Seibu Lions, Matsuzaka’s home team, should the American League club and the player come to an agreement on terms on a contract. But $51.1 million is ridiculous and it marks an investment that can never yield an adequate return.

I don’t care if Matsuzaka is Cy Young, Satchel Paige, and Roger Clemens all rolled up into one, no pitcher is worth an outlay of over $50 million. Last I checked, baseball is a team game, and Matsuzaka will only pitch once every five games at most. His impact, while noteworthy, will never be able to match the expectations that this initial financial outlay demands. In the end, Matsuzaka runs the very real risk of being weighed down by his expectations – and it’s hard to throw an effective fastball with that much weight on your shoulders.

The biggest problem with this outrageous fee is the cost it exacts on the game as a whole. Baseball has long been plagued by a deep divide between the haves and the have nots. Unlike football, basketball, and now even hockey, there are a significant number of teams that begin the season fully aware that they’re not going to be able to compete. And for every Minnesota dream team that comes up, there are dozens of Yankees, Red Sox, and Cardinals to stomp them down. In most sports, hope springs eternal in the off-season. In baseball, the off-season simply is the prelude to a dénoument that begins the moment after that first pitch is thrown.

Close to home, the Toronto Blue Jays enter this season begging their corporate overlords to loosen the purse strings a bit to increase the budget into the $90-95 million range. And here we have the Red Sox committing $50+ million just for the right to negotiate with a player? Forgive fans for not leaping off the baseball bandwagon.

And this type of insanity isn’t restricted to baseball. Soccer is also known for its financial lunacy. In 2001, Real Madrid paid Juventus a record 45.62 million pounds for the rights to Zinedine Zidane. Not content with that acquisition, that same year, they also bought the rights to Luis Figo from Barcelona for 38.7 million pounds. The next year they acquired the rights to Brazilian star Ronaldo for 28.49 million pounds.

Even our beloved hockey isn’t immune to this type of activity. Transfer agreements with the various European leagues are in place to compensate teams for the loss of players to National Hockey League Clubs. But lately there’s been a significant amount of friction between the Russian league and the NHL, as the Russians are looking for soccer-type transfer fees for the rights to their players.

Transfer fees have their place. They compensate players and leagues for losing players. And this money is then able to go back into the system to help develop the next generation of stars. Unfortunately, where the system falls down is when it gets so exorbitant that only a select few have the means and the wherewithal to compete for players.

This lunacy on its own wouldn’t be so bad. Sports aren’t about a huggy-feely commune working together so everyone’s sitting around the rink singing Kumbaya. It’s a competitive environment and the goal of any game is to win. However, the cost of a team aggressively approaching player acquisition is inevitably paid for by the average fan. Through increased ticket prices, increased concession prices, and other ancillary charges, the average person is forced to bear the burden of the owner’s folly.

So in the end, you’re left with one small group of fans bearing the financial cost of these high-priced signings and one larger group of fans who are well aware that their team can’t compete on or off the field with these deep-pocketed clubs. And how is that good for the game in the end?

Maybe Matsuzaka’s going to be worth every single penny the Red Sox eventually pay him. I hope he is, because he’s caught in a very high-stakes game here not of his own design. Unfortunately, he and the fans who support his team are the ones who are going to feel pinch caused by this deal.

It doesn’t matter if this pinch comes in the form of increased pressure on the player, or increased financial burden for the fan. Either way, it ends up hurting everyone involved.

2006© Menard Communications – Jason Menard All Rights Reserved

NHL Heading in the Wrong Direction

By Jason Menard

Injuries are a part of any sport and at times they can be catastrophic. But the NHL must take steps immediately to minimize any and all possible risks, because the future of their product depends on it.

We’ve all, sadly, been privy to vicious acts that have resulted in severe head injuries. From Todd Bertuzzi’s mauling of Steve Moore, to Marty McSorely’s lumberjack impersonation on Donald Brashear’s head, and Alexander Perezhogin’s similar two-hander to the head of Garrett Stafford in the AHL, we’ve seen extreme examples of head injuries caused by an outside force.

Hell, this is nothing new. Ace Bailey’s career was cut short due to a severe head injury inflicted by Eddie Shore back in 1933. But what is new is how innocuous acts are now having devastating effects on players throughout the league.

Just ask the Montreal Canadiens’ Aaron Downey, who was knocked for roller coaster’s worth of loops by a check by Robin Regehr. A clean check. No elbow, no leaving the feet, just a good solid hit against the boards.

We’re seeing this more and more, and ironically it’s the improvements in the game that has created this detrimental effect. Simply put, the game’s a heck of a lot faster than it used to be as players are able to move faster, without being impeded or slowed by hooks, holds, and interference. Players are bigger, stronger, and wearing high-tech suits of armour on the ice. Combine all these factors and it’s amazing that we’re not seeing even more injuries.

The NHL can’t turn a blind eye on this. Sad to say, Aaron Downey’s not going to get it done. As nice of a guy he is and as much as his teammates love him, he’s a plugger bordering on goon status. But hopefully we won’t need to see an established star – or, perish the thought, the future of the league like Sidney Crosby or Alex Ovechkin, go down for the count before people get up in arms.

Hopefully someone’s career – or worse, their life — doesn’t have to end violently before the league steps in for the good of everyone.

Yet it’s not a promising thought. After all, this is a league that refuses to force its players to don eye protection, when all the benefits far outweigh any perceived negative impact. This is a league that allows players to carry around metal weapons with no give – unlike the old wooden sticks that would snap like a twig. This is a league that caters far too much to the guys with the sloped frontal lobes who think Rock ’em, Sock ’em hockey is the only way to prove one’s manhood.

It won’t work until the suits in the front office start treating the game like a business. Despite all the marketing and promotion efforts they’ve undertaken, they still don’t seem to get that the players are the currency upon which their businesses are traded. If common sense doesn’t work, then maybe corporate economics will.

The players are employees. If the league decides that the dress code includes better, more protective headgear that’s actually strapped on securely, complete with facial protection, that’s their right. If they mandate mouthguards, then no amount of bitching from the boys in the union should matter.

Nor should the union brothers protest too much. Their best-before dates expire rapidly, so anything that can be done to maximize their earning potential should be welcomed with open arms. Unfortunately, they’re too busy grabbing themselves and proving their manhood to embrace the concept of personal safety.

We don’t have to legislate body checking out of the game. What we have to do is legislate better, mandatory protective gear into the game. Teams have to look at their players as investments and do everything they can do to ensure maximum return on that investment.

Just as a construction site mandates proper headgear, so too should the NHL embrace tougher restrictions on what its employees wear. Better helmets, mouthguards, and other protective gear should not just be the norm, they should be legislated into existence.

But instead the league focusses on new designs for its jerseys, so it’s players can look better. Let’s just hope in the future we don’t have to admire how well a player’s looking as he’s thrashing on the ice because we prized style over substance.

2006© Menard Communications – Jason Menard All Rights Reserved

Sister Act Wears Thin

By Jason Menard

“I’d rather have your sister.”

That’s it. Those five words (well, maybe five-and-a-half or six, depending on your view of contractions) were all it took to spark a sporting phenomenon that has spilled into popular culture!

You know what I’m talking about. I mean, if I say, ‘Hey, that guy was just Zidaned,’ you’ll get the reference.

Yes, Marco Materazzi finally came clean with the comment that set off France’s greatest player, tarnished a legacy, and probably contributed to the death of France’s World Cup aspirations. In a brief exchange, France’s Zinedine Zidane, frustrated with Materazzi’s apparent holding of his shirt said, “If you want, I’ll give you the jersey later.” To which Materazzi replied, “I’d rather have your sister.”

Boom. Head butt, red card, dashed hopes, and weeks of hand-wringing ensued. All for a playground-esque crack not worthy of a reaction, not to mention retaliation. One could only imagine what would have happened if Materazzi had broken out the “your mother wears army boots” crack – the bloodshed would have been intolerable.

Honestly, weren’t we all just hoping for a little more? Something meaty that would have justified the comments. Through an interpretation of Zidane’s reaction, I had expected that Materazzi had said something racist, profoundly repulsive, or some combination of the sorts, including the exhortation to perform some sort of physically impossible and self-mutilating feat.

But no. An affront to the honour of Zidane’s sister that could have been penned by a six-year-old child was enough to cause the to-that-time feel-good story of the World Cup to snap.

Now let’s be fair. Maybe that was just the straw that broke the camel’s back. Of course, given the nature of the insult, it has to be looked at as the curly, crazy straw that broke the camel’s back, but nonetheless. Maybe that was just one too many comments during a long and storied career. Maybe Materazzi just caught Zidane at the wrong time of day. Maybe Zinedine ate a bad burrito the night before and it just wasn’t sitting right.

But a head butt? For that comment? If Zidane’s legacy wasn’t tarnished before, it should be now. After all, let’s realize that not only did Zidane’s overreaction to such a mindlessly stupid comment cost him his participation in the greatest game on the sports’ greatest stage, but it can be argued that he may have scored a penalty kick that would have brought the World Cup trophy to Paris. It’s all hypothetical, as his continued presence may have meant nothing in the end and the Italian team would have won regardless, but we’ll never know – and the effects of his absence, both psychologically and physically, had to have an impact on the French squad.

Let me state that I’m not a proponent of colouring a player’s entire career based upon on negative event. People have a right to make mistakes, just as they have a right to redemption. But dashing a nation’s cherished football hopes because of a stupid comment about one’s sister? If anything, Materazzi should have been embarrassed that he couldn’t have come up with something better, instead of Zidane taking such great offense.

But here we are. And now an event that should never have happened is back in the news. People will debate whether Zidane was overreacting or protecting the honour of his sister. They will discuss the sportsmanship of trash talk and where its place is in the game. And no one will mention that similar acts of provocation will take place each and every day on schoolyards around the world. Only most kids will come up with a witty retort, not try to drive their skull through their protagonists’ chest.

The people I feel sorry for most now are the principals of our nation’s schools. I mean, how are they to keep order on the playground when a player of Zidane’s status can react in such a manner for such a minor provocation? In fact does this mean that getting “Zidaned” will become the next issue in the fight against bullying?

And just remember if you see Zidane in the street sometime, make sure you keep your kids away from him. After all, one little playground slip and he may snap.

2006© Menard Communications – Jason Menard All Rights Reserved