Tag Archives: social networking

What Happens in the Board Room Should Stay in the Board Room

By Jason Menard

When it comes to trying to connect with their audiences, business spokespeople need to paraphrase the old (and somewhat overused) Las Vegas tag line: “Whatever happens in the board room stays in the board room.”

Too many people – and this condition is not the exclusive domain of business types – are afflicted with the belief that using big words makes one sound smarter. There are many insidious reasons for why this started: from the Bullshit Baffles Brains theory to the “We Don’t Want to Tell the Truth, So We’re Going to Spend 15 Minutes Filling the Air with Empty Words” but what’s now happened is that good, solid, hard-working people have contracted this disease. Continue reading

I’ll Ignore the Boys Crying Wolf and Err on the Side of Our Children

By Jason Menard

The immediacy and exponential reach of social networks can be a valuable tool when it comes to child abductions. However, false reports, whether posted out of benign ignorance or malicious intent, may put a virtual twist on the Boy Who Cried Wolf story – potentially with tragic results.

Many of us were caught in that web last night when the report of an abducted child began circulating on Facebook and Twitter. St. Thomas, ON police now say the reports were false and, in an interview posted on AM 980’s Web site, Constable Cam Constable decided to chastise social media users for their efforts. Continue reading

Playground Games Norm on Twitter; Playground Behaviour Shouldn’t Be

By Jason Menard

The more time you spend on Twitter, the more you realize that it’s nothing more than a glorified schoolyard – in both the best and worst sense of that term!

The value you get out if it is directly related to the choices you make: will you play Follow the Leader or be King of the Castle; are you going to isolate yourself, follow the whims of the so-called cool crowd; or invite everyone to play along?

Unfortunately, no matter how you choose to approach the Twitter schoolyard, other childish antics abound that can undermine the experience. From bullying to sticking one’s fingers in your ears, there are behaviours that compromise its value – and limit one’s opportunity to learn and grow. Continue reading

What Would Jesus Tweet?

By Jason Menard

What Would Jesus Tweet? If Facebook will not come to Muhammad, then would Muhammed log on to Facebook? And what is the role of religion on social networking?

For obvious reasons, this weekend I found an increase in religious commentary on both my Facebook timeline and Twitter feeds. From generalized well wishes to full-scale scripture-quoting, the Christians were out in full force.

But does social media represent the right forum for religious messaging — especially if you’re also using social networking as a business tool? Continue reading

City of Opportunity? No. But On-Line London Reveals a City of Hope

By Jason Menard

Despite what the cookie-cutter, 70s-esque jingle implies, London is not the City of Opportunity right now. Job losses, civic despair, a fractured council, and an old-and-white reputation have all combined to make the Forest City appear as bleak as its leafless trees.

But London, Ontario does have one thing going for it – hope. Continue reading

Fear Drowning in Social Media? Start in Shallow End, Avoid ‘Expert’ Sharks

By Jason Menard

Small-business owners who may be interested in dipping a toe into the social media waters are, naturally, scared of drowning. And certain “experts” are no better than sharks who end up dragging people down with over-aggressive projects and plans.

Though it may not be as lucrative, any responsible social media consultant should encourage businesses to test out the shallow end of social networking — and not drown them in flash and hyperbole. Sadly, for a business that preaches honesty, there are more than a few shysters who don’t practice it. Continue reading

Stupidity Not an Option in Today’s Social World

By Jason Menard

In today’s digital age, stupidity is no longer an option.

After all, one act, one click, one moment in time is all it can take to destroy what takes years to build – your reputation. And youthful indiscretions can take on a permanence that forces kids to grow up faster than ever before. Continue reading