By Jason Menard
Perhaps the term engagement gets a bad reputation because we’ve been so bad at defining what it means. I have some suggestions, but the one thing I do know is that engagement does not mean the equivalent of a guaranteed win.
It’s a topic that I think we’ve discussed almost ad nauseam, with little sense of resolution. But that may be a result of not truly understanding what engagement is, socially and politically.
That’s the problem with using empty, Biz-Speak-type words. They’re too open to interpretation and allow arguments to persist in an environment devoid of parameters. I have been quite vocal in my dislike of the term engagement, but the truth is that I really just dislike the way it’s been defined – or undefined as the case generally is. Continue reading