Tag Archives: business

What Would Jesus Tweet?

The decision to post about religion on your personal social networking sites is not one that should be taken lightly, nor without consideration of your larger audience. This is doubly true for businesses — necessitating a laying out of ground rules for religious and political content on brand-focused pages. Continue reading

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Fear Drowning in Social Media? Start in Shallow End, Avoid ‘Expert’ Sharks

A recent study suggests two thirds of small business owners are not planning to invest in social media due to a fear of being overwhelmed — a fear exacerbated by certain so-called social media experts. Here are five quick tips to demystify social media for business. Continue reading

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Don’t Let the Roar of the So-Called Social Media Expert Misdirect Your Business

Some advice on recognizing and avoiding the social media snake oil salesmen. These so-called experts don’t just damage our industry — they can significantly damage your brand. Continue reading

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What if We Stopped Filling Space with Empty Words?

Sports and business writing are both riddled with empty quotes that add no value to the story, so perhaps it’s high time that we stop putting a premium on who says something over what they say? Continue reading

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Glib Death Posts Kill Potentially Good Intentions

The fallout from two online sources who chose to tie in their product to Amy Winehouse’s death shows the dangers inherent in social networking when it comes to an inability to convey nuance. Continue reading

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