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Tag Archives: advertising
Hey London, This Bud’s for You
Despite what the so-called traditionalists think, the proposed name change of London, Ontario’s John Labatt Centre to the Budweiser Centre is a positive thing for fans — unless they’re willing to open their own wallets to pay for principle. Continue reading
Posted in Sports
Tagged advertising, branding, Budweiser Centre, City of London, John Labatt Centre, London, London Knights, naming rights
1 Comment
Out of the Mouths of Babes a Message is Lost
Using kids to swear in a shock-and-awe campaign in support of gay marriage simply gives opponents an opportunity to ignore the message by focusing on an unnecessary aspect of the ad. Continue reading
Posted in Lifestyle, Social Media
Tagged advertising, communications, FCKH8, gay, gay marriage, same-sex marriage, swearing, youth
2 Comments
Truth in Advertising a Winning Play
Finding truth in advertising in one of the places you’d least expect to see it — in the world of sports. Continue reading
Posted in Business, Sports
Tagged advertising, baseball, basketball, honesty, marketing, Minnesota Timberwolves, sports, Toronto Blue Jays, truth
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Hyperbolic Infomercial Teaches a Lesson
How an over-enthusiastic infomercial actually ended up teaching a solid lesson about enjoying the smaller things in life. Continue reading
Posted in Lifestyle (Menard Communications Archive)
Tagged advertising, joy, marketing, television, TV
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The Human Tragedy of Spam
Spam gives us a glimpse into the minds of a less-confident sub-section of society. Continue reading
Posted in Lifestyle (Menard Communications Archive)
Tagged advertising, e-mail, Spam
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