Explore a collection of blogs that I’ve written as the Content Strategist for Digital Echidna. You can see all the amazing blogs written by my cohorts by visiting the Echidna blog site.
The posts on the Echidna blog focus on corporate communications, social networking, and developing a content strategy for your business. But as dry as those topics may sound, trust me — it’s entertaining reading regardless.
And all images are drawn by the incredible Wayne Thayer.
- On Facebook You Are What You Liked (Jan. 30, 2013): A look at the potential for Facebook Graph Search can have for users and corporations — both good and bad.
- Picture This: The Nine Corporate Photos you Must Never, Ever Take Again (Jan. 22, 2013): Looking at some of the worst examples of lazy corporate photography.
- More than a Thousand Words (Jan. 18, 2013): How to use pictures and text to effectively tell your corporate story.
- Be Good at Bearing Bad News (Jan. 9, 2013): Taking examples from a recent flu outbreak communication effort to discuss how to share bad news the right way.
- How to Succeed in Editing Without Really Trying (Jan. 4, 2013): A primer in surviving (and thriving in) the corporate approval process.
- Want Better Business Writing? Go Window Shopping (Jan. 2, 2013): How to improve your corporate writing by checking out other people’s Web sites and work.
- Social Media 2012 — The Year in Review Part II — The Good (Dec. 28, 2012): A look back at examples of good corporate social networking in 2012.
- Social Media 2012 — The Year in Review Part I — The Bad (Dec. 27, 2012): A look back at the bad (and the ugly) of 2012 corporate social media.
- The Dawning of the Age of Honesty (Dec. 24, 2012): The Mayans were right — in a way. We’ve entered into an age where customers are putting a premium on honesty in corporate communications.
- Caring or Opportunism? How to do the Right Thing (Dec. 18, 2012): Examining the motivation behind corporate benevolence programs.
- How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983 (Dec. 12, 2012): How the lyrics to the Working Class Dog’s Human Touch seemed to predict our current on-line ‘community’ issues.
- Why it’s Time to Invite Social to the Corporate Party (Dec. 10, 2012): Why social media isn’t a be-all-and-end-all in and of itself. Instead, it must be used as but one tool on a much larger, multi-faceted PR and marketing tool belt.
- E-mail and RSS: Two Ways to Get Your Message Out by Going Old(er) School (Dec. 5, 2012): Learn how to reach your customers by embracing some older on-line communications vehicles.
- Digital U for a Digital You 501 — What’s Next? (Dec. 3, 2012): The finale of this five-part series, which discusses how to put all the pieces together and determine how you want to build your on-line presence.
- Digital U for a Digital You 401 — Know Your Limits (Nov. 29, 2012): Part four of a series for companies interested in revamping their on-line presence that encourages people to be realistic about their on-line capabilities.
- Digital U for a Digital You 301 — What Do You Want? (Nov. 26, 2012): Part three of a series for companies interested in revamping their on-line presence that examines how to identify your goals.
- Don’t Want to Play? Fine, but be Aware of the Game (Nov. 20, 2012): A Twitter brand hijacking of a London-area establishment shows why companies must, at the very least, monitor their brands on-line.
- Digital U for a Digital You 201 – Who Are You? (Nov. 19, 2012): Part two of a series for companies interested in revamping their on-line presence that looks at defining who you actually are.
- Digital U for a Digital You 101 — An Intro to Your Customers (Nov. 15. 2012): Part one of a series for companies interested in revamping their on-line presence that discusses how you can find out who your customers are and what they want.
- The Spin Cycle (Nov. 8, 2012): Why the idea of wordsmithing and spin completely misrepresent what corporate communications should be.
- Don’t Panic — Crisis Communications (Nov. 5, 2012): Why companies should have a disaster response policy in place to maximize their ability to respond to crises, both external and self-imposed.
- Need a Catchy Headline? Unleash Your Corporate Id (Oct. 29, 2012): How to make your corporate blogs, news releases, and statements stand out by unleashing your corporate Id.
- Two Out of Three Ain’t Bad (Oct. 25, 2012): Looking at the three types of companies who build an on-line presence, and how only two will succeed.
- Your Voice; Your Foundation (Oct. 22, 2012): How to develop an honest, consistent voice for your company and/or brand.
- Make Sure the Joke’s Not on You — And Your Brand (Oct. 16, 2012): Examining why companies are completely devoid of humour on-line, and how it can negatively impact their brands.
- The Politics of Content (Oct. 10, 2012): Taking cues from the political world and applying those lessons to your business communications.
