Category Archives: Business

My Letter to The Gazette and Western’s USC

A copy of the letter that I sent to the principals in the conflict between The Gazette and the USC. Continue reading

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Canada’s London Has an Inferiority Complex

Why the Canada’s London logo represents a missed opportunity to highlight what we are by using language that focuses on what we aren’t. Continue reading

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What Happens in the Board Room Should Stay in the Board Room

Business spokespeople trying to sound smart only obscures their message. And while Biz Speak is infecting many, it may be social media and texting that provides the cure. Continue reading

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Rainbow Oreo Not About Marketing; It’s About What’s Right – in Black and White

With no discernible financial benefit to the company, the publication of a rainbow Oreo in support of Gay Pride can only be considered a company doing the right thing for the right reasons. Continue reading

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What Would Jesus Tweet?

The decision to post about religion on your personal social networking sites is not one that should be taken lightly, nor without consideration of your larger audience. This is doubly true for businesses — necessitating a laying out of ground rules for religious and political content on brand-focused pages. Continue reading

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